FEELING THE PINCH

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Description: Only three of eight specialty markets audited by PERQ/HCI's Journal Ad Review registered higher ad expenditures during 2007. Reporting gains were laboratory, ophthalmology and optometry. Those with lower ad spending when compared to 2006 include radiology and pharmacy. Smaller losses were reported by hospital management, nursing and dental. Ad spending in ophthalmology journals grew by just 0.2% during 2007. This marginal gain follows a very strong 17% increase in 2006. After reporting a gain of 8.6% in 2006, ad spending in pharmacy journals registered a loss of 4.5% during full year 2007. After reporting a loss of 2.8% during 2006, ad spending in optometry journals registered a marginal gain of 0.2% during 2007. The 6.4% increase reported by radiology journals during 2006 was followed by a 9.6% loss in ad expenditures in 2007.
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