Yet, the "printer turned marketing services provider" model works best when there are dedicated processes in place for brainstorming, file sharing, schedule-coordinating, and more. Unfortunately, the cost of collaborative solutions is traditionally out of the range of small and mid-sized businesses (LotusNotes, for example, is a $20,000 investment), and especially for printers just moving into this arena, this appears to be a "luxury" they can't afford. The result?
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