If you've been in this business a while, you've been through at least one soft market cycle. When it rolls around, chances are you dust off the "sales and marketing campaigns in a box" you bought the last time the soft market struck and you try to muster the discipline to stick with the program this time. eSemc marketing portal is different from campaign management products that have been available in the past. For one thing, it's a subscription-based Internet service. The eSemc support team will help agencies construct a marketing campaign. Additionally, the eSemc creative staff can help with messaging of the direct mail pieces. For agencies using the lead generation component of eSemc, eSemc has a relationship with LexisNexis -- a global business information provider. Some agencies use the marketing co-op dollars that their carriers make available to utilize the creative skills that eSemc offers.