Everybody's an Expert: Finding Business Experts Online by ProQuest


This article includes sources and strategies for locating people who appear to be experts in various fields and aspects of business. An expert is generally described as someone who is recognized by his or her peers or by the public as a reliable source of knowledge, information, and/or abilities. A beginning strategy for finding experts would be to think about who might logically develop an expertise in the field under discussion, and who is passionate about it. Like their print equivalents online directories maintain directory information within their time frame, so historical information is available as well as current information. Business profile pages and social networking sites with business profiles are another interesting source for finding experts. A time-honored way of seeking experts is to search aggregated databases of journal and magazine articles for authors who appear to be authoritative and then contact them.

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