In a world where the customer is a marketer's best salesperson, it's no wonder the magazine Better Homes and Gardens (BH&G) jumped on the opportunity to throw some parties of its own. The primary objective of the party was to promote the awareness of BH&G's limited edition of its Pink Plaid cookbook, which supported the Susan G. Komen Breast Cancer Foundation. Incorporating BH&G's vision, House Party was responsible for producing all the creatives involved in the planning, from invitations to party supplies. On the day of the event, BH&G and its advertisers reached 15,448 direct participants, an average of 15 guests per party. Motivated by the success of the Pink Plaid events, BH&G has allocated funding and resources to two other parties: Green House Party and Holiday Cookie Swap House Party.
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