Shrink-wrap level pricing for enterprise level technology is how Mike Hamilton, VP of product management for MadCap Software Inc, describes his company's multichannel content authoring software. But that doesn't tell half the story of MadCap, an upstart software development company competing with the Goliath that is Adobe. MadCap has made significant inroads against Adobe and other software makers by offering a tightly integrated suite of products based on newer XML staudards. Underlying code for many products was built in the early to mid-1990s and has been updated to work in new environments and with new operating systems. With the XML Documentation Suite, MadCap hopes to bolter its penetration into documentation processes. Their goal is to look at the content authoring space and try to solve the problems that users encounter, Hamilton says. If that means they wind up on Adobe's doorstep, then so be it.