With digital distribution, the rules are still emerging and, like publishing business models, will continue to do so. Some things remain almost constant, though, such as the free versus fee debate. Ultimately, no matter how much demand there may be for no-cost content, somebody's got to pay to make it pay to create the stuff in the first place. Stop the presses, though, because Wired editor-in-chief Chris Anderson has seen the writing on the price tag, and it says "Free." Anderson recently published an excerpt in Wired of his forthcoming Hyperion title Free! Why $0.00 Is the Future of Business. With Anderson backing it, the author has no doubt that Free will be hot, both as a book and as a business strategy.