In 2007, the Pew Global Attitudes Project found that pollution and environmental problems are ranked as the greatest threat to the world's well-being by publics in a diverse group of countries that includes Canada, Sweden, Spain, Peru, Ukraine, China, and India, and that there has been a dramatic rise in interest in this issue in many other countries as well.1 The American public is also becoming increasingly concerned. At the community level, mass transit programs are promoted because of their ability to increase mobility, reduce dependence on foreign oil, and lower the levels of paniculate matter in the air, thereby combating diseases like childhood asthma. The city has found that picking something so identifiable and sticking with it helps it communicate a consistent and coherent message to the community, sparks the interest of the regular citizen, and helps create consistency between the city's efforts and those of community groups and private businesses.
Pages to are hidden for
"How Green Programs Get The Gold: Lessons for Mid-Sized Communities"Please download to view full document