In today's competitive world, creativity can be in short supply. It is more important than ever for organizations to attract and keep highly talented, creative people. To do that, organizations should provide a workplace environment that is challenging, fun and supportive of creativity. Here some ways on how to keep employees coming up with great, innovative ideas: 1. Create an atmosphere that is conducive to creativity. 2. Let ideas come forth and thrive. 3. Be tolerant about ideas that don't work out initially.