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Jeffery W


									Jeff W. Boone
3081 E Sierra Madre Ave.
Gilbert, AZ 85296                                                                      COVER
(602) 799-7221                                                                    LETTER

Dear Hiring Manager:

For an online portfolio, please visit

As we both know the job market is one where I need to market and distinguish myself from the
competition. With this in mind, please allow me to present 5 reasons why you should consider Jeff W.

         1.Experienced Marketing & Communications Professional
         I understand the “Four P’s of Marketing” and can communicate and strengthen your brand. I will
         be an effective addition to your team by understanding and sharing where your market currently
         is and where it is heading. I will identify your competitive advantage(s), determine if it is
         sustainable and develop complimentary market opportunities.

         2. Social Networking – LinkedIn – Facebook – Twitter – SEO – PPC
         Web 2.0 has convinced many companies who didn’t have a web presence to subscribe to social
         networking sites and search engine optimizing / marketing strategies to acquire and retain
         customers. From Facebook to Google Analytics, I can enhance and manage your online
         presence. I will put my technical expertise to work for your company’s electronic media efforts
         and online properties.

         If a physician were to write a prescription for a “one-stop-shop” marketing and communications
         professional, s/he would prescribe Jeff Boone! Why? I started in ground-level marketing and
         progressed to the department head where I was asked to direct two separate divisions. I will
         assist your company with the many facets of marketing and communications from collateral
         development to the annual strategic plan. I will help you meet and exceed company goals!

         4. Hands-On Professional
         I will roll up my sleeves and get the job done for your company. Using experience gained through
         completing an MBA, I will open your company to new ideas and strategies for communicating in
         the Global Market. I can leverage experience gained from living abroad in the Dominican
         Republic to help your company target specific market segments or utilize my Spanish capabilities
         to help you expand your international presence.

         5. High Energy & Passion
         You either have passion for what you do or you don’t and it will show in your work. I THRIVE in
         the marketing and communications field. I sometimes toss and turn at night thinking of new ideas
         and/or look forward to the next morning when I can rise and get to the office so I can complete a
         project. Let me put my PASSION to work for your company, industry and offering!

I welcome the opportunity to interview and discuss how my passion, experience and education will help
your company move forward. Thanks for your consideration and have a great day.

Jeff W. Boone
Jeff W. Boone
3081 E Sierra Madre Ave.
Gilbert, AZ 85296                                                             PROFESSIONAL
(602) 799-7221                                                                 RESUME
Marketing & Communications — Vertically integrated marketing efforts, reducing budget by 50%.
Profit and Loss (P&L) — Directed strategic plan, budget and projected revenue for several organizations.
Leadership — Managed staff of 18 & reorganized a failing department into a productive team.
Business Development — Created Pharmacy Benefit Manager (PBM) business-to-business (B2B) channel.
Strategic Alliances — Developed a business-to-business channel of brokers & professional associations.
Project Management — Directed the proposal for an offshore venture in the Dominican Republic.


MarCom Consultant (10/09 - Present) — Contract Marketing — Phoenix, AZ
Industries served: technology/software, internet, health care, prescription benefit management (PBM), employee benefit, human
resources, manufacturing & professional entertainment.
    Development and creation of Marketing Communication Collateral (print, web, electronic, search
    engine, etc.) and Internal/External Corporate Communication.
    Market research, strategic planning, marketing plan creation, market & product/service analysis.
    Branding, marketing, public relations & consulting for various companies and industries.

Administrator (01/09 to 10/09) — ASBA Health Insurance Trust — Phoenix, AZ
A health care insurance plan ($200M annual revenue) offering medical, dental, life, disability.
    Direct budgets, marketing, accounts, partnerships, subcontractors, vendors, customers & clients.
    Perform market research & direct the product/service offering to ensure alignment with market.
    Provide cost-containment savings methodology and education to the executive board.
    Develop annual marketing/strategic plan, manage customer & consumer satisfaction survey.

URS/PEHP — (09/03 to 01/09) — Salt Lake City, Utah
A financial services program ($675M annual revenue / $16B assets under management) and a health care insurance plan
($500M annual revenue). Offerings included retirement, 401(k), IRA, medical, Medicare, dental, life, disability.

         Director Marketing & Communications (01/06 to 01/09)
             Directed 4 departments: Marketing, Corporate Communications, Account Management &
             Consumer Education. Recruited, trained & developed staff of 18.
             Developed and lead the annual strategic plan. Facilitated bi-annual department retreats.
             Vertically integrated corporate marketing efforts, reducing annual marcom budget by 50%.
             Directed internal and external corporate communications.
             Directed the new business development & acquisition efforts for financial services and health
             care. Implemented the B2B distribution channel through employee benefit brokers.
             Turned failing self-funded risk pool into profit producing program through benchmarking.
             Member of the executive committee, financial review committee & wellness committee.
             Industry presentations to fiduciaries, decision makers to executive boards (internal/external).

         Marketing Manager (05/04 to 01/06)
            Managed the Marketing and Account Management Departments. Recruited, trained &
            developed employees & staff of 6.
            Reorganized a failing department into a productive team.
            Directed the benefit plan design offering (fully-insured & self-funded).
            Directed the health care new business development & acquisition efforts.
            Member of the executive committee.

         Marketing Specialist (09/03 to 05/04)
            Account managed several clients/groups, assisted in the benefit plan design of their
            employee benefit programs (medical, Medicare, dental, life, disability).
            Coordinated and facilitated client’s/group’s annual employee renewal meetings.
            Managed the sales and marketing efforts. Coordinated Request For Proposals (RFP).
            Created various marketing collateral pieces; flyers, brochures, videos, etc.
            Assisted in the marketing and communication efforts (internally and 3 party vendors).
            Member of the LGRP Steering Committee.
                                                                 Jeff W. Boone — Professional Resume (continued)

MarCom Consultant (10/98 to 09/03) — Booga Booga — Salt Lake City, Utah
Industries served: technology/software, internet, health care, prescription benefit management (PBM), employee benefit, human
resources, manufacturing & professional entertainment.
    Development and creation of marketing communication collateral (press release, newsletters,
    marketing collateral, flyers, forms, mailers, etc.).
    Executive production of media release events and presentations. Includes content featured in
    newspapers, news programs, media/entertainment programs and web sites.
    Marketing of commemorative CD featuring Gladys Knight, SHeDAISY, Brooks & Dunn, Senator Orin
    Hatch, Donnie Osmond, Maria Osmond, Shawn King and other artists.
    Producer of various tradeshows; marketing pieces, signage/banners, enrollment and audio/visual.
    Design and maintenance of streaming audio on the official site of the 2002 Winter Olympic Games.
    Creation of numerous video presentations for business, professional associations, tradeshows, etc.
    DVD authoring in conjunction with video creations. Custom menu design and authoring.


    Master of Business Administration (MBA)
    The University of Utah
    Salt Lake City, Utah

    Bachelor of Science Degree
    Brigham Young University
    Provo, Utah


  Microsoft Office Suite (Word, Excel, PowerPoint, Visio) Adobe CS3 (InDesign , Photoshop, Illustrator),
  Adobe Premiere; Adobe Encore DVD, Adobe Dreamweaver, etc.
  Bilingual (English/Spanish): speak, read & write (moderate fluency/rusty). Desire to use Spanish


    National Association of Health Underwriters (NAHU) — Served as a director on state & local boards
    Society for Human Resource Management (SHRM) — Served as a director on state & local boards
    Served as speaker and conference-chair for several professional association conferences
    Co-Chairman, Annual Sales Congress for the Utah Association of Health Underwriters


  I am married and have 3 great kids. I try to live a healthy lifestyle and participate in several activities
  throughout the year (fun-runs and triathlons).

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