Docstoc

Coldwell Banker Previews - Power

Document Sample
Coldwell Banker Previews - Power Powered By Docstoc
					            COLDWELL BANKER PREVIEWS
                INTERNATIONAL®




                       I       This slide
                              will allow
                                  you to
                              customize
                                the Title
                              Page with
                            your client’s
                            information
                              in the text
                                box and
                               photos of    Client Name
                            your client’s    Street Address
                                home in      City, State Zip
                                                  Date
                            these boxes.




COLDWELL BANKER PREVIEWS INTERNATIONAL®
            WHY COLDWELL BANKER
           RESIDENTIAL BROKERAGE




COLDWELL BANKER PREVIEWS INTERNATIONAL®
            COLDWELL BANKER
          RESIDENTIAL BROKERAGE
        One real estate company. Many services.

    Founded on August 27, 1906, Coldwell Bank celebrated its
    100th year Anniversary in 2006. The Coldwell Banker brand
       benefits from a rich heritage and continues to evolve
         in order to meet the needs of a changing customer.

   Resale and New Homes – With 3,913 real estate offices and more
   than 119,000 sales associates worldwide. The total closed sales
   volume was $265.8B in the U.S. and Canada (2007). Global reach
   boasts offices on 6 continents and in 47 countries and territories.
   Coldwell Banker Residential Brokerage is the largest real estate
   company in Arizona with nearly 30 office locations, close to 2,000
   real estate professionals and over 9,400 transaction sides.
                                               ®
   Coldwell Banker PREVIEWS International – Dedicated to luxury
   home marketing, in 2007, PREVIEWS handled nearly 25,000
   transaction sides worth $46.6 billion. On average, PREVIEWS
   handles $131M in luxury home sales every day.
   Mortgage Services – Coldwell Banker Home Loans closed 938 first
   mortgages for over $200M in 2007.
   Coldwell Banker Relocation (CARTUS) is the largest relocation
   operation in Arizona with 5,688 incoming referrals and 1,741 closed
   sales. During the past 15 years, CARTUS Relocation has achieved
   the highest growth among all companies in the corporate
   relocation industry.



COLDWELL BANKER PREVIEWS INTERNATIONAL®
             COLDWELL BANKER
           RESIDENTIAL BROKERAGE


         One real estate company. Many services.
                             (continued)


     Concierge Services offers a full menu of complimentary pre-
     screened service providers to assist with moves, homeowner and
     lifestyle needs – many offering discounts to Concierge members.
     Title and Escrow Services – Equity Title Agency (Phoenix) and
     Catalina Title Agency (Tucson) provide one-stop service for all
     client title needs.
     Home Warranty Services protects the seller’s home from
     unexpected maintenance issues while it is on the market—at no
     cost to the seller during the length of the listing.
     Full Inventory of Listings Online features properties on the most
     visited real estate web sites in the world. Coldwell Banker is
     repeatedly acknowledged for its technology leadership.




COLDWELL BANKER PREVIEWS INTERNATIONAL®
                                    2007 CREDENTIALS
                                     A Summary of Facts and Figures

  Local Statistics                                                     Global Statistics
• Nearly 30 offices statewide.                                       • 3,913 real estate offices worldwide.

• Close to 2,000 sales associates statewide.                         • More than 119,000 sales associates worldwide.

• Coldwell Banker opened its doors in Arizona in 1950.               • $265.8 billion in total closed sales volume in the
                                                                       U.S. and Canada.
• Coldwell Banker Residential Brokerage is the largest real estate
  company in the state of Arizona.                                   • Founded on August 27, 1906, the Coldwell Banker®
                                                                       organization celebrated its 100th anniversary in 2006.
• Coldwell Banker's comprehensive marketing programs include           The Coldwell Banker brand benefits from a rich
  outstanding web site exposure. Our listings are featured on          heritage and continues to evolve in order to meet the
  AZmoves.com, REALTOR.com®, coldwellbanker.com,                       needs of a changing customer.
  OpenHouse.com, GoogleBase.com , Trulia®.com and
                                     TM




  Yahoo!® Real Estate.                                               • In 2007, Coldwell Banker Real Estate LLC was again
                                                                       ranked as the No. 1 real estate company and No. 12
• Coldwell Banker Residential Brokerage Relocation is nationally       franchisor overall by Franchise Times magazine in its
  recognized as the largest relocation division in Arizona with        annual “Top 200” issue. It was the eighth straight year
  5,688 incoming referrals and 1,741 closed sales.                     that the Coldwell Banker brand topped the real estate
                                                                       industry. The Franchise Times “Top 200” is an annual
• Coldwell Banker Concierge has over 100,000 registered                ranking of the world’s largest franchise chains based
  members, averaging 800 registrations per month. Concierge has        on worldwide sales and units.
  approximately 100 vendors participating in its Preferred Vendor
  Network and assists an average of 1,000 households per month.      • The Coldwell Banker brand has a global reach with
                                                                       offices on 6 continents and in 47 countries and
• Coldwell Banker Home Loans closed 938 first mortgages for            territories. There are more than 600 Coldwell Banker
  over $200 million.                                                   offices outside of the United States.

• Equity Title Agency (Phoenix) recorded 1,111 closed escrows.       • Over 1.8 million unique users visited
                                                                       coldwellbanker.com each month, according to IBM
• Catalina Title Agency (Tucson) recorded 639 closed escrows.          SurfAid Analytics.

• American Home Shield wrote 1,940 Coldwell Banker Home              • The Previews International program has been a world
  Protection Plans.                                                    leader in the marketing of luxury homes since 1933.
                                                                       The program has been exclusive to the Coldwell
• Coldwell Banker Residential Brokerage Builder Services is            Banker System since 1980. In 2007, Coldwell Banker
  currently representing 9 builders and selling in more than 15        Previews Property Specialists participated in nearly
  communities with 7 sales associates and 1 sales manager.             25,000 transaction sides of homes priced at $1 million
  Builder Services recorded 94 closings in 2007.                       or more with a total sales volume of $46.6 billion.



   COLDWELL BANKER PREVIEWS INTERNATIONAL®
  THE HISTORY OF COLDWELL BANKER
  • Coldwell Banker Real Estate Corporation roots go back to San
    Francisco in 1906, the year of the devastating earthquake.
    Colbert Coldwell and Benjamin Arthur Banker established a
    real estate company responding to the urgent need for
    housing following the disaster.
  • A reputation of unparalleled customer service was achieved
    for these efforts.
  • Coldwell Banker Real Estate Corporation is the country’s
    oldest and most-established nationwide real estate company.
  • Coldwell Banker is recognized around the world as the most
    prestigious name in residential real estate with brokerages
    worldwide, including locations in Canada, Mexico, Europe,
    Central America, and Asia – and still growing.
  • Coldwell Banker is a Pioneer of the real estate industry.
      • 1st national real estate company to offer Buyer and Seller
        guarantees
      • 1st national real estate website
      • Coldwell Banker LeadRouter offers instantaneous response to
        customer inquiries
      • Continually provides new online tools for consumer use.
        -- Home Value Estimator       -- Home Price Comparison Index
        -- Home Tracker               -- Neighborhood amenities
                                         mapping tool


COLDWELL BANKER PREVIEWS INTERNATIONAL®
                     THE NRT STORY

   In 2005, Coldwell Banker offices in Arizona were acquired by NRT
   LLC, a subsidiary of Realogy Corporation, the nation’s largest
   residential real estate brokerage firm.
       • NRT sales associates made an impressive showing in the 2007
         Wall Street Journal/Real Trends Top 200 Real Estate
         Professionals rankings, capturing 45 of the 200 spots, with
         two NRT sales associates garnering number one rankings in
         two categories.
       • NRT maintained its number one position in the annual
         rankings produced by the industry’s major trade publications
         including RealTrends, RIS Media and REALTOR magazine.
       • The NRT Foundation, now called the Realogy Charitable
         Foundation, donated more than $2M to charities across the
         country, ranging from national organizations such as Habitat
         for Humanity, Easter Seals and the Muscular Dystrophy
         Association, to locally based community groups supporting a
         host of services to improve the lives of people in the
         communities we serve.




COLDWELL BANKER PREVIEWS INTERNATIONAL®
                 PREVIEWS®
            A POINT OF DIFFERENCE

   • PREVIEWS® was established in 1933 as a magazine. It was
     acquired by Coldwell Banker in 1980 and turned into an
     entire marketing program
   • Powerful INTERNATIONAL connections – 3,913 offices and
     more than 119,000 sales associates globally
   • Global contact network – over 10,000 PREVIEWS Property
     Specialists
   • Coldwell Banker PREVIEWS International handles a full
                                              ®


     one-third of all million dollar-plus properties sold in the
     United States.
   • Luxury dedicated website, ColdwellBankerPREVIEWS .com




COLDWELL BANKER PREVIEWS INTERNATIONAL®
                       REAL TRENDS 500
                               The Trusted Source


             THE 500 LARGEST BROKERS IN THE U.S.


 RANK         COMPANY                               SIDES     OFFICES

 1.           NRT LLC
              Parsippany, NJ                        392,452    1,082

 2.           HomeServices of America, Inc.
              Minneapolis, MN                       182,786      366

 3.           The Long & Foster Companies, Inc.
              Fairfax, VA                           105,679      237

 4.           Crye-Leike Realtors
              Memphis, TN                            32,109        65

 5.           Prudential Fox & Roach Realtors
              Devon, PA                              29,798        61




  May 2007                                                    www.realtrends.com




COLDWELL BANKER PREVIEWS INTERNATIONAL®
                          NEW ARIZONA RESIDENTS
               Our new residents know the Coldwell Banker brand




 Printed in the Arizona Daily Star on 1/1/08. Based on out-of-state driver’s licenses surrendered in Arizona in 2007.
       Data provided by Arizona Department of Economic Security, Arizona Department of Transportation.



              State            # of           # of            Sales Volume              Luxury ($1m+)
                              Offices        Agents                                     Sales Volume
        California               414          18,357            $56,002,633,376              $24,104,005,036
        Colorado                  55          1,973              $5,525,594,614                 $785,401,366
        Florida                  241          8,669             $15,637,366,983               $2,800,879,923
        Illinois                 151          6,477             $12,922,422,158               $1,885,388,649
        Michigan                 119          2,398              $3,785,135,453                 $157,762,850
        New Mexico                28          1.026              $2,214,650,029                  $67,179,350
        New York                 176          5,141              $9,276,171,045               $1,515,382,435
        Nevada                    29          1,520              $2,279,879,564                 $305,662,418
        Texas                    186          5,047             $11,764,491,060                 $558,630,569
        Washington                75          2,737              $8,006,384,621               $1,574,724,079
                                   Data provided by Coldwell Banker Corporation - 2007



COLDWELL BANKER PREVIEWS INTERNATIONAL®
       JOIN FORCES WITH THE LEADER

   Coldwell Banker is recognized as . . .
   • Top real estate franchise for 8th straight year (Franchise Times)
   •   Leader in closed transaction sides (REAL Trends Top 500 Report --
       May 2007)
   •   Having 96% brand awareness among consumers – in line with
       brands like NIKE, Coke and Pepsi (Brooks Rose Marketing Research
       LLC – July 2007)
   •   Offering state-of-the-art, award-winning intranet site with easy
       access to tools for marketing and advertising.
   •   The Top Full-Service Real Estate Web Site with 15.1 million unique
       visitors between January-August 2007, 7% more than the nearest
       rival (Nielsen/Net Ratings - December 2007)


  On November 19, 2007, Charlie Young, COO of Coldwell Banker
  announced:
       •Coldwell Banker became the first national real estate brand to have
       a national Web site. Since then, coldwellbanker.com has innovated
       time and time again, won countless awards and set a high bar for
       industry excellence.
       •Visits to coldwellbanker.com are expected to set a record in 2007.
       They are on pace to have more 30 million total visitors see your
       listings
       •Traffic to coldwellbanker.com is up 12% in 2007 vs. same-time last
       year


COLDWELL BANKER PREVIEWS INTERNATIONAL®
                   WHY PREVIEWS®




COLDWELL BANKER PREVIEWS INTERNATIONAL®
      A TRACK RECORD OF EXPERIENCE
        The Coldwell Banker PREVIEWS® Program is a comprehensive
        marketing program designed specifically for marketing luxury
             residential properties to affluent buyers worldwide.

Local
Our local PREVIEWS International® magazine is published ten times per
year in a quantity of 45,000 each time and distributed as an insert in
many Arizona newspapers. It is also direct mailed to selected residences
in the Tucson area and is available in all of our branch offices.
National
Reaching an affluent audience of qualified buyers for your distinctive
property, Coldwell Banker PREVIEWS International ® handles a full
one-third of all million dollar-plus properties sold in the United States.
Global
The Coldwell Banker PREVIEWS ® program is recognized as the
worldwide leading marketer of luxury properties. The PREVIEWS ®
name carries a valued heritage of innovation and dedication to quality.
Our clientele has included some of the most notable personalities across
the globe – including American Presidents, members of Royalty, leaders
of Fortune 500 companies and international celebrities who have selected
PREVIEWS to market their exceptional properties.


In 2007, PREVIEWS handled nearly 25,000 transaction sides worth $46.6 billion.
                                                                                                            *
 On average, PREVIEWS handles $131 million in luxury home sales every day.

         *Data based on closed and recorded transaction sides of homes sold for $1 million or more as
        reported by affiliates in the U.S. Coldwell Banker ® franchise system for the calendar year 2007.




COLDWELL BANKER PREVIEWS INTERNATIONAL®
                      UNMATCHED
            WORLDWIDE RESOURCES


             • Unmatched Resources
             • Impeccable Client Service
             • A Track Record of Distinction




COLDWELL BANKER PREVIEWS INTERNATIONAL®
          WHERE BUYERS FOUND THE
           HOME THEY PURCHASED




COLDWELL BANKER PREVIEWS INTERNATIONAL®
     INFORMATION SOURCES USED BY
        BUYERS IN HOME SEARCH




COLDWELL BANKER PREVIEWS INTERNATIONAL®
                   GLOBAL NETWORK
      When you list your home with Coldwell Banker
       Residential Brokerage you gain access to an
             international referral network.




 • Approximately 3,900 residential and commercial real estate offices
 • More than 119,000 sales associates in 47 countries and territories
 • Coldwell Banker PREVIEWS® International handles a full one-third
   of all million-dollar-plus properties sold in the United States
 • Approximately 12,000 qualified, trained and certified PREVIEWS
   Property Specialists worldwide; over 49 in Southern Arizona.
 • Investment of a comprehensive media plan including television,
   radio and print advertising




COLDWELL BANKER PREVIEWS INTERNATIONAL®
                                   COMPREHENSIVE
                                 INTERNET MARKETING




Web Site Traffic Stats
coldwellbanker.com
1.8 million visitors per month
REALTOR.com     ®



5.5 million visitors per month
NYTimes.com
14.5 million visitors per month




   COLDWELL BANKER PREVIEWS INTERNATIONAL®
              COMPREHENSIVE INTERNET
                   MARKETING
 PREVIEWS properties can be posted on and may be found through:




• AZmoves.com                              • MarketWatch.com
• CNNMoney.com                             • NYTimes.com/greathomes.com
• ColdwellBanker.com                       • OpenHouse.com
• ColdwellBankerPreviews.com               • RealEstate.AOL.com
• DupontRegistry.com                       • REALTOR.com
• Forbes.com                               • Trulia.com
• ForbesTraveler.com                       • UniqueHomes.com
• Frontdoor.com                            • WSJ.com (Wall Street Journal)
• Googlebase.com                           • YahooRealEstate.com
• IHT.com (International Herald Tribune)   • Zillow.com



COLDWELL BANKER PREVIEWS INTERNATIONAL®
                              COMPREHENSIVE
                            INTERNET MARKETING
                                       Leaders on the Web
  Studies show that 80% of potential home buyers start with search engines when looking for homes
   online. To attract these online buyers, Coldwell Banker is continually purchasing key real estate
    search terms on major search engines like Yahoo and Google. The $4 million1 we’re spending on
   search engine advertising this year includes 56,000 search terms to position buyers in front of our
                            clients’ homes on eight2 of our leading websites.

AZMoves.com AZmoves.com features properties                  NYTimes.com/realestate Now your home can appear in
             listed on six Multiple Listing Services                      the real estate section of the NYTimes.com
             throughout the state of Arizona. This                        the largest newspaper web site in the
             cutting-edge website gives potential                         world with more than 36 million monthly
             buyers a property-search function                            page views. Our exclusive partnership
             allowing them to find your home by                           with NYTimes.com allows you to take
             searching for city, zip code, MLS # or                       advantage of the excellent exposure
             property type.                                               offered in the popular and engaging Real
                                                                          Estate section, which alone accounts for
ColdwellBanker.com Award-winning Coldwell-
                                                                          1.3 million unique visitors every month.
              Banker.com is one of the industry’s
              leading websites with more than 1.2
                                                             REALTOR.com      ®    Our alliance with REALTOR.com
              million potential buyers every month. In
                                                                                  ensures that all of our homes are
              December 2007, Nielsen/Net Ratings
                                                                                  “enhanced listings.” Studies show that
              recognized ColdwellBanker.com as the
                                                                                  online home buyers are 299% more
              Top Full Service Real Estate Web Site. The
                                                                                  likely to view homes with multiple
              site features an easy-to-use search function
                                                                                  photos. Coldwell Banker listings on
              enabling interested buyers to find your
                                                                                  REALTOR.com feature 6 home
              home. There are also direct links to
                                                                                  photos as well as detailed property
              AZmoves.com where buyers can find
                                                                                  information to capture the attention
              even more details about your home
                                                                                  of online home buyers and gain maxi-
ColdwellBankerPreviews.com Links to ColdwellBanker-                               mum exposure for your home. Placing
              Previews.com are featured throughout                                your home on REALTOR.com ensures
              ColdwellBanker.com providing access to                              that it will also be seen in the real
              over 10,000 luxury listings. It attracts                            estate sections of major web portals like
              nearly 3 million visitors from more than                            AOL, MSN, The Wall Street Journal On-
              100 countries and averages 13,0003 leads                            Line, Netscape, iWon, Excite,
              via email per month.                                                CompuServe, Digital City, and more.
OpenHouse.com Open Houses are a powerful way to
              reach a unique segment of potential                  1 Based on the estimated retail value of NRT LLC’s annual
              buyers. To ensure that your home gains               expenditures for national search-engine advertising.
                                                                   2 Homes posted to NYTimes.com must have a listing price of
              maximum exposure, we’ll post it on
                                                                   $400,000 or more. Homes posted to ColdwellBankerPreviews.com
              OpenHouse.com, a website devoted solely
                                                                   must have a listing price of $700 and be selected by local
              to helping online home buyers find Open              management.
              Houses.                                              3 Source: SurfAid Analytics and Coldwell Banker Real Estate LLC.




  COLDWELL BANKER PREVIEWS INTERNATIONAL®
                             COMPREHENSIVE
                           INTERNET MARKETING
                                     Leaders on the Web
Google.com Google.com leads the search-engine industry          Trulia.com Coldwell Banker is among the first national
             with more than 61% of searches                                    real estate companies to become a listings
             performed worldwide. That’s more than                             provider for Trulia.com Trulia ® attracts
             all other search engines combined.4                               more than 2 million monthly visitors, and
                Google.com recently introduced an                              its audience has been growing by double
                exciting new feature called Google Base                        digits every month for the past year. The
                that acts like a free, classified-ad service,                  reason for Trulia’s popularity is its easy-
                similar to Craigslist. Users can submit all                    to-use Web 2.0, map-based interface.
                types of content—such as homes for sale-                       Search results provide information about
                to Google Base, and that content will then                     competing homes for sale and links to
                become searchable on Google.com                                property-detail pages.

                Google Base can provide the vast audience                            To help make your home easier to find
                of Google.com with detailed and                                      online, our agreement with Trulia.com
                structured real estate information. To help                          ensures that:
                you take advantage of this ground-                                   * your property listing appears on
                breaking technology, Coldwell Banker has                               Trulia.com within 24 hours of entering
                entered into an agreement with                                         the system.
                Google.com to ensure that:                                           * your listing refreshes daily, so its more
                * your home listing becomes searchable                                 current than less-frequently-updated
                  on Google.com within a day of being                                  listings on other sites.
                  entered into Google Base.                                          * your Trulia.com listing links potential
                * your listing gets refreshed daily to                                 buyers directly to your full property
                  reflect recent updates or changes. It,                               listing on AZMoves.com
                  therefore, outperforms less-frequently-
                  updated listings on other sites.              Yahoo! Real EstateTM.com AYahoo! Is the most popular
                                                                               Web portal in the world. When your home
                * your listing links potential buyers
                                                                               appears in the Yahoo Real Estate classified
                  directly to your full listing on
                                                                               listings, it benefits from the enormous
                  AZMoves.com. property type.
                                                                               exposure offered by the second-most-
                                                                               highly-trafficked5 real estate site on the
                                                                               Web!




                                                                      4   Source: comScore Networks, April 2006
                                                                      5   Source: comScore Media Matrix Rankings, September 2007.




  COLDWELL BANKER PREVIEWS INTERNATIONAL®
       COLDWELLBANKERPREVIEWS.COM


• The homepage of the
site utilizes an upscale
look and feel.

• Consumers can register
for the Personal Assistant
Tool or logon.

• Consumers will be able
to drill into the site with a
quick search or can do a
broad search through the
“Locate a Luxury
Property” button.




 COLDWELL BANKER PREVIEWS INTERNATIONAL®
          EXCEPTIONAL ADVERTISING
                National Advertising
     The Coldwell Banker® System invests millions of
    dollars each year on national advertising and public
     relations programs -- with over 38,590,901 media
    impressions designed to help attract homebuyers to
               Coldwell Banker® properties.

        Our advertising resources include:
                ~ Network television ~
               Cable television ~ Radio
          Outdoor ~ National print ~ Internet
        ~ Extensive local advertising in a variety
                          of media




COLDWELL BANKER PREVIEWS INTERNATIONAL®
          EXCEPTIONAL ADVERTISING

         National 2008 Media Calendar
•National TV Campaign (March 1 - June 30, September 1 - October 31)
•Online Advertising
     •HGTV.com – Designed to Sell Sponsorship (March 1 - June 30,
      August 1 - September 30)
     •Babycenter.com Sponsorship (March 1 - June 30, September 1 - 30)
     •MSN Banner Advertising (March 1 - June 30, September 1 - 30)
     •Banner Advertising on online ad networks (March 1 - June 30,
      September 1 - 30)
     •Sponsorship of HGTV’s new portal FrontDoor.com
      (January 1 - December 31)
• Search Engine Marketing in support of ColdwellBanker.com
  (January 1 - December 31)
• PREVIEWS Print Advertising
     •Forbes Life (January 1 - December 31)
     •Wall Street Journal (March 1 - October 31)
     •Unique Homes (January 1 - December 31)
     •Exclusive partner of National Most Expensive Homes List by Forbes
      (May 1 - December 31)

• PREVIEWS Online Advertising
     •Exclusive real estate partner of Forbes.com with PREVIEWS property search
      functionality built into every page of Real Estate Section
      (January 1 - December 31)
     •Homepage buyout of Forbes.com - 1 day each month (February 1 - May 31)
• PREVIEWS Search Engine Marketing in support of
  ColdwellBankerPreviews.com (January 1 - December 31)


COLDWELL BANKER PREVIEWS INTERNATIONAL®
          EXCEPTIONAL ADVERTISING

   The Source of Real Estate Information
      Coldwell Banker® is known as “the source” for
    real estate information in national newspapers and
    magazines and on television and radio news shows.




     39 million media impressions in public relations efforts on
                         PREVIEWS alone.
        Equivalent to a $2 million dollar advertising budget




COLDWELL BANKER PREVIEWS INTERNATIONAL®
          EXCEPTIONAL ADVERTISING

            Exclusive Print Opportunities
  Exposure in national publications may be part of the
    marketing plans available to Coldwell Banker
    PREVIEWS® International clientele.


      – PREVIEWS® International Magazine

      – Unique Homes

      – Forbes

      – Forbes Life

      – International Herald Tribune

      – New York Times

      – Wall Street Journal

      – Previews Homes & Estates


COLDWELL BANKER PREVIEWS INTERNATIONAL®
          EXCEPTIONAL ADVERTISING

     PREVIEWS® and Unique Homes Magazine

    Each issue of Unique Homes Magazine contains the
 PREVIEWS® Portfolio of Exceptional Homes magazine, a
  separate Coldwell Banker PREVIEWS® International
   section showcasing PREVIEWS® luxury properties.

   Unique Homes Magazine is distributed in 80 countries
         and 15,000 newsstands across the globe

  • The PREVIEWS® Portfolio of
    Exceptional Homes is also
    distributed through
    sponsorships and direct mail.

  • All PREVIEWS® properties
    appearing in the magazine
    are featured on UniqueHomes.com
    as well as other Web sites with
    whom they have partnered.




COLDWELL BANKER PREVIEWS INTERNATIONAL®
          EXCEPTIONAL ADVERTISING

   Unique Homes Readers ~ Who Are They?
                      Young and Affluent
                        Average Age: 41
              Average Household Income: $208,000
                 Own 2 or More Properties: 40%
              Value of Primary Residence: $817,000

            In the Market for Luxury Properties
       70% plan to buy or sell luxury property . . . of these:
                    • 94% Plan to Purchase
                       • 52% Plan to Sell

                  Real Estate Purchase Plans
  85% planning to buy intend to do so in the next 24 months . .
                            of these:
                 • 55% in the Next 12 Months
               • 45% in the Next 12-24 Months

  Type of Luxury Properties They Intend To Purchase
                    • 66% Primary Residence
                • 44% Second/Vacation Residence
                          • 41% Land
              • 12% Resort/Retirement Community
                   • 5% Fractional Ownership

COLDWELL BANKER PREVIEWS INTERNATIONAL®
          EXCEPTIONAL ADVERTISING


          Unique Homes ~ Selling Profile

                 Real Estate Sales Plans
     75% planning to buy intend to do so in the next 24
                    months . . . of these:
              • 64% in the Next 12 Months
             • 36% in the Next 12-24 Months
      Type of Luxury Properties They Intend To Sell
                  • 75% Primary Residence
              • 18% Second/Vacation Residence
                        • 14% Land
                 • 8% Fractional Ownership




COLDWELL BANKER PREVIEWS INTERNATIONAL®
              EXCEPTIONAL ADVERTISING

            Wall Street Journal Global Edition


   Daily newspaper with global
    circulation of 2,000,000 and
  distributed throughout North
  American, European and Asian
              markets.

  Reaches Responsive Readers* -
   72% of subscribers surveyed
    report having acted on an
  advertisement seen in the Wall
          Street Journal.
  * Source: Wall Street Journal Subscriber Study




COLDWELL BANKER PREVIEWS INTERNATIONAL®
          EXCEPTIONAL ADVERTISING

      Wall Street Journal Global Edition ~
               Reader Statistics
           Average Household Income - $233,500
         Average Household Net Worth - $2,051,700
                    Own Residence – 90.4%
                     (valued at $487,900)
          Own Seasonal or Weekend Home – 25.3%
                   (valued at $407,900)

               Subscriber households that own:
                Real Estate (net) – 28.3%
      Income producing residential real estate – 15.3%
              Commercial real estate – 12.4%
              Underdeveloped land – 12.3%



COLDWELL BANKER PREVIEWS INTERNATIONAL®
          EXCEPTIONAL ADVERTISING

    PREVIEWS International Magazine – Arizona




         • 45,000 copies published 10 times/year

         • Distributed via major Maricopa County
           newspapers and direct mailed to selected
           residences in Tucson.
         • Available in Coldwell Banker offices




COLDWELL BANKER PREVIEWS INTERNATIONAL®
          EXCEPTIONAL ADVERTISING


            Direct Mail Opportunities
     The Coldwell Banker PREVIEWS® International
      Direct Mail Program reaches an affluent global
         audience comprised of individuals from
      Fortune 500 industrial and service companies,
          both in the United States and abroad.



                                          Database selection
                                          based on financial
                                            qualifications:
                                     • income levels
                                     • mortgage amount
                                     • home values




COLDWELL BANKER PREVIEWS INTERNATIONAL®
         EXCEPTIONAL SERVICE ~
       AWARD WINNING RELOCATION

   • Facilitating one-third of all corporate-sponsored
     relocation in the United States
   • Cartus is the largest provider of outsourced corporate
     relocation in the United States, and global leader with
     over 120,000 families transferred annually.
   • Cartus assists in the transfer of employees for nearly
     two-thirds of the FORTUNE 500 companies and
     numerous government agencies and affinity
     organizations
   • Cartus in Arizona is the top converting referral network
     in the country.
       –   7400 incoming referrals
       –   1700 outgoing referrals




  Voted the most outstanding corporate relocation company in
  Arizona by its peers and the Arizona Business Community.
            Arizona Business Magazine; January 2007




COLDWELL BANKER PREVIEWS INTERNATIONAL®
            EXCEPTIONAL SERVICE ~
          AWARD WINNING RELOCATION




  Cartus Broker Network Masters Cup          This award recognizes outstanding performance in
  2001, 2003                                 delivering exceptional quality standards, exceeded
                                             quantity levels and demonstrated outstanding service
  5-Star Circle of Excellence                This award recognizes those Cartus Network Brokers
  2000, 2001, 2002, 2003, 2004, 2005, 2006   who have met or exceeded their individual objectives
                                             for outgoing broker-to-broker referral closings during
                                             the calendar year.
  Best Overall Relocation Department         Recognizes the company that best represents the network
  In the Cartus Broker Network               in service to clients and excellence in working with other
  2005, 2006, 2007                           affiliates. Voted on by peers and members of the Cartus
                                             Broker Network on behalf of corporate transferees.
  Outstanding Achievers Award                Voted on by employees and members of Cartus Broker
  2000, 2001, 2002, 2003                     Network. Best overall Relocation Department nationally
                                             in the delivery of Relocation Services.
  Relocation Director                        Special recognition for Outstanding Achievement.
  2002
  In-Network Utilization Award               This award is given to the Network
                                             Broker (by size category) who has
                                             the highest percentage of in-network
                                             usage and has met their closing goals.
  Ranking the Best of Arizona                Voted by Ranking Arizona, the
  Business                                   largest Business Opinion Poll in
  2006, 2007                                 Arizona, as The Best of Arizona
                                             Corporate Relocation Company.



COLDWELL BANKER PREVIEWS INTERNATIONAL®
          LUXURY HOME EXPERIENCE




COLDWELL BANKER PREVIEWS INTERNATIONAL®
           LOCAL MARKET EXPERTISE
                 Exclusive Pricing Strategy
 • Market Evaluation – The best price obtainable for your
   home will ultimately be determined by the dynamics of the
   market.
      –   Your property has many values: one to the tax assessor,
          another to a lender or insurance company, and yet another
          value to you, the owner. It also has different values to
          prospective buyers, depending on their needs, desires and
          financial resources.
      –   Many factors influence the market value of your property.
                ~ Location                ~ Market Conditions
               ~ Buyer Demand          ~ Financing
 • Overpricing drawbacks are numerous and rarely to your
   benefit.
      –   Pricing your property higher than comparable listings may
          actually help sell another property more quickly than yours.
      –   Overpricing may attract the wrong buyers.
      –   Sales associates will miss showing your property to
          potentially qualified buyers because your home is out of
          their client’s price range.
      –   Fewer potentially qualified buyers will respond to the
          marketing done on behalf of your home.
      –   You may lose a potential buyer who is willing to negotiate.


COLDWELL BANKER PREVIEWS INTERNATIONAL®
              LOCAL MARKET EXPERTISE

                   Exclusive Pricing Strategy
      If the asking price of a property increases beyond fair market value, the pool of
   potential buyers decreases dramatically. Pricing it at or below market value increases
    the number of showings and the percentage of qualified buyers viewing your home.



                         If The Asking Price Is:    The Property Appeals To:




                  15% Over Market Value                 10% Of The Market




              10% Over Market Value                          30% Of The Market




              Fair Market Value                                   60% Of The Market




   10% Under Market Value                                              75% Of The Market




COLDWELL BANKER PREVIEWS INTERNATIONAL®
                 MARKETING PLAN


          Unique to your property, we will
            assemble a plan to take the best
          advantage of the ideal audience for
                     your home.

      The plan’s design and implementation
         will be based on your stated goals.

         We will include print and on-line
        advertising designed to best reach the
                buyer for your home.




COLDWELL BANKER PREVIEWS INTERNATIONAL®
                                     ®
          YOUR PREVIEWS PROPERTY
                SPECIALIST


     The PREVIEWS® Professional Advantage




COLDWELL BANKER PREVIEWS INTERNATIONAL®
   YOUR PREVIEWS PROPERTY SPECIALIST
                         Insert Your Bio Here




COLDWELL BANKER PREVIEWS INTERNATIONAL®
             PREVIEWS NETWORKING
                OPPORTUNITIES

• Coldwell Banker International Business Conference
              • PREVIEWS E-Mail Directory
      • Award-winning Coldwell Banker Intranet
                         •Elite Retreat




COLDWELL BANKER PREVIEWS INTERNATIONAL®
COLDWELL BANKER PREVIEWS INTERNATIONAL®
              EXCEPTIONAL SERVICE




COLDWELL BANKER PREVIEWS INTERNATIONAL®
 GETTING YOUR HOME READY TO SHOW
       Within 15 seconds a buyer has developed an opinion of your
     property. A custom tailored home enhancement plan can make a
     dramatic difference in how quickly your home sells and the price
                              you can obtain.
      In general, look at your house through a Buyer’s eyes, as though
      you have never seen it before. Any time or money spent on these
     items will bring back money in return, and hopefully a faster sale.
                 Working together, we make a great team!



                              EXTERIOR


            Insert Your Recommendations for Exterior Here




COLDWELL BANKER PREVIEWS INTERNATIONAL®
 GETTING YOUR HOME READY TO SHOW
                            INTERIOR

            Insert Your Recommendations for Interior Here




COLDWELL BANKER PREVIEWS INTERNATIONAL®
            EXCEPTIONAL SERVICE ~
            HOME PROTECTION PLAN




   • Administered by AHS Home Warranty Services, with
     more than 30 years of experience, the Coldwell
     Banker Home Protection plan offers home warranties
     to maximize the selling price of your home.

   • A home warranty can help protect you from
     unexpected repair bills and give you peace of mind.

   • A home warranty builds buyer confidence by
     providing repair-or-replace coverage for major home
     operating systems and appliances for one full year
     after the closing.

   • While your home is listed with Coldwell Banker
     Residential Coverage, this warranty coverage is
     COMPLIMENTARY to you.


COLDWELL BANKER PREVIEWS INTERNATIONAL®
             EXCEPTIONAL SERVICE ~
                  CONCIERGE

     Coldwell Banker Concierge offers you a full menu
    of complimentary services to assist with your move
      as well as your homeowner and lifestyle needs.



   • A lifetime of referrals to our network of pre-
     screened, quality service providers for just about
     any homeowner or lifestyle need. Many offer
     discounts to Concierge members.

   • Assistance with utility connections and transfers
     with AZConnects.com.

   • Concierge Moving Services puts you in touch
     with approved moving companies offering
     expert assistance and competitive pricing




COLDWELL BANKER PREVIEWS INTERNATIONAL®
            YOUR PERFECT PARTNERS

        We are ready to go to work for you now !

   • The Coldwell Banker tradition of service
       – You will be backed by the extensive resources and
         the 100+-year heritage of the premier real estate
         organization.

   • Our local Coldwell Banker office
       – You will benefit from the marketing expertise of
         our team of dedicated professionals.

   • Our Internet leadership
       – Full exposure of your home on a comprehensive
         collection of highly visible web sites ensures
         online buyers have access to your home.

   • Our personal commitment
       – We will devote our energies to meeting your
         needs, and will stay in touch with you and keep
         you informed throughout the transaction.


COLDWELL BANKER PREVIEWS INTERNATIONAL®

				
DOCUMENT INFO