FOR IMMEDIATE RELEASE:
MOMENTUM WELLNESS LAUNCHES: THE FIRST GLOBAL WELLNESS AGENCY FOCUSED ON BRAND ACTIVATION EXPERIENCES AND DIALOGUE MARKETING
NEW YORK (February 5, 2009) -- Two leading global marketing agencies – Momentum Worldwide and McCann Healthcare Worldwide -- announced today the launch of Momentum Wellness, the first global practice area focused specifically on wellness. Momentum Wellness will be led by John Hopper as its President, a marketing veteran who was formerly CEO of Power Marketing Partners and Managing Partner of several WPP agencies; and Michael Semler, a senior Momentum Worldwide healthcare executive, as its Global Wellness Director. Momentum Wellness, a McCann Worldgroup company, will achieve brand activation through two key results-driven disciplines: Experiential Marketing and Strategic Partnerships, i.e. collaborations between companies and organizations to educate and enlighten consumers while building brand equity. Their expertise lies in addressing the needs of both traditional health-related categories as well as the growing trend of wellness in non-traditional verticals such as travel, financial service, soft drinks and more. “Momentum Wellness combines the strengths of both agency networks to offer health-oriented brand activation experiences that leverage customer interests and lifestyles through partnerships, live events, online forums, sports and entertainment properties, and celebrity tie–ins, to name just a few,” said Chris Weil, Chairman and CEO of Momentum Worldwide. “The dialogue we develop with this consumer in both the physical and the digital worlds will be motivating, memorable, and measurable,” Richard Nordstrom, CEO of McCann Healthcare Worldwide, said, “We recognize that our business today is the delivery of healthcare innovation. With our compliment of global wellness clients such as GlaxoSmithKline, Johnson& Johnson, Pfizer, Nestlé, Novartis, plus NGO’s like USAID, International Labour Organization, and International Osteoporosis Foundation, this unique approach to experiential marketing will offer an increasingly important Evidence Activation™ discipline to build demand for our clients.” “Momentum Wellness’ deep heritage in experiential and partnership marketing comes through our combined years of working with over 100 companies and brands --- from GSK to Coca-Cola to American Express to the American Medical Association,” noted John Hopper, Momentum Wellness president. “We believe passionately that the future of marketing is fusing a consumer’s physical brand experience with the reach of digital technologies, what Momentum has trademarked Phygital™ marketing.” Current clients engaged with Momentum Wellness for both professional and consumer campaigns include the Larry King Cardiac Foundation, Reader’s Digest, Cleveland Clinic, Multiple Myeloma Research Foundation, Catalina Marketing, National Speaking of Women’s Health Foundation, Quaker Oats, and the American Diabetes Association. When asked about current brands leveraging “wellness” in the marketplace, Michael Semler, Global Wellness Director offered, “Cheerios is no longer just a breakfast cereal, it’s become a heart-healthy daily ‘wellness’ element for consumer’s striving for that balance between what’s good for their body and
what nourishes their spirit. We can accomplish business imperatives for a brand and create a dialogue about consumers’ health and wellness needs - all in the same initiative. We see endless opportunities within the Momentum Wellness model.” Media Contact: Stephanie Rudnick, Global Communications Director, Momentum Worldwide 212-367-4515 | Stephanie.Rudnick@Momentumww.com For more information on Momentum Wellness’ Brand activation platforms, contact John Hopper, President at firstname.lastname@example.org 1-973-394-2441 or Michael Semler, Global Wellness Director at email@example.com 1-646-638-5422.