VIEWS: 1,659 PAGES: 2 CATEGORY: Press Releases POSTED ON: 2/5/2009
Today, February 5, 2009, two leading global marketing agencies – Momentum Worldwide and McCann Healthcare Worldwide -- announced today the launch of Momentum Wellness, the first global practice area focused specifically on wellness. Momentum Wellness, a McCann Worldgroup company, will achieve brand activation through two key results-driven disciplines: Experiential Marketing and Strategic Partnerships, i.e. collaborations between companies and organizations to educate and enlighten consumers while building brand equity. Their expertise lies in addressing the needs of both traditional health-related categories as well as the growing trend of wellness in non-traditional verticals such as travel, financial service, soft drinks and more.
"McCann Healthcare and Momentum Worldwide Launch New Co - Momentum Wellness"