Education Lead Generation: How to Get High Quality Leads As promised here is some more info and insight into running a successful lead generation campaign specifically – lead gen for education leads. By far the most successful education affiliates have an education related site or so called portal where they link to many schools providing prospects with true value in finding a relevant school where they can attend and eventually graduate. Lets look at this from the perspective of a prospect. The biggest audience we are talking to here are kids just leaving or getting ready to graduate from high school. As they do this they have parents, friends, school counselors and others are pushing them to go to college – go to this one go to that one etc. As was the case in my life it’s a very emotional time and the choice can seem overwhelming. The ideal site provide true value – real content as content is still king – in helping them narrow down the overwhelming long list of school choices and pick just the right one for them. As an affiliate or education lead generator your true job is not to collect the money for the lead – it is honestly to help the right student find the right program and sign up. Thus quality or conversion results shows me as the affiliate program manager what kind of a job you are doing in doing that. You must remember that just because a particular school pays you well for a lead that does not mean that every future college student should fill out your lead form and go to that school. This is not the point. You really must provide detailed info on one or many schools and where there is a match – make the connection and that is what they are paying you so well to do. If a particular student is interested there are now many opportunities out there for kids to study right from there on home – take online classes – and get a degree. As in the first example above – there are still many universities, options and classes and you job is not to force one or the other – its to be a marketer or a salesman showing the available benefits or options and again – make the connection via a lead form. In previous days I and my family had some sites where we gather prospective student gave them some information and provided them with the form so that they could get in contact with the school. Our sites were not geared towards students, and that is okay, the ad itself presented enough information for some students to decide to send in a request and get the info back from the school. While that form of advertising does work for both sides the end result is that the prospects are not as serious, or from affiliate lingo, the lead quality is not as high. For this reason when you run any affiliate program my take is that you are the salesman – and you need to do your job well – or quality will not be as high as it could be – prospects will not turn into student since you gave a prospect too little information and after talking to the school she and the school agreed – it really was not the right fit.