ICC Launches Framework for Responsible Environmental Marketing

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Description: At a January 2010 seminar for marketing professionals and "self-regulation experts", the International Chamber of Commerce (ICC) unveiled a new tool to help businesses communicate environmental claims in a clear and effective manner. The ICC's Framework for Responsible Environmental Marketing Communications ("Framework") offers a more detailed interpretation of the ICC Code of Advertising and Marketing Communication Practice, particularly regarding Chapter E, governing environmental marketing claims. Indeed, although the principles of the Framework are straightforward, their implementation may offer more of a challenge.
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