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Social Media, ACHE and Me by ProQuest

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As a 60-plus-year-old introvert, it would be an understatement to say that the author did not immediately embrace social media. But after reading about social media trends and listening to both American College of Healthcare Executives (ACHE) affiliates and staff members speak about its benefits, he realized how important it was for ACHE to embark on its social media journey. They began with ACHE's Official Group on LinkedIn. At press time, the group had more than 3,500 members. He believes it is important that people begin to develop and implement social media communications plans within their organizations, as it will become an increasingly important way to communicate with their various publics.

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