MIT's Entrepreneurship Development Program

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					Faculty Team                                                                          Executive Education Opportunities at MIT Sloan
The Faculty team planned for the MIT Entrepreneurship                                                                                                                                                                     MIT’s Entrepreneurship Development Program
Development Program includes:                                                         Strategic Thinking
                                                                                        Leadership Dilemmas and Profitable Growth*
Kenneth Morse, Senior Lecturer and Managing Director, MIT                               Building, Leading and Sustaining the
Entrepreneurship Center, has played a key role in launching several MIT-related           Innovative Organization                                                                                          A one-week program for aspiring corporate,
high-tech startups, including 3Com Corporation, Aspen Technology, Inc.,                 Developing and Managing a Technology and              “Since following the EDP course in                     academic, and regional entrepreneurs/intrapreneurs
a biotech company, and an expert systems firm. His expertise includes global sales        Product Strategy                                                                                                               and corporate venture officers
and marketing strategies for new high-tech ventures and university-based                Executive Program in Corporate Strategy               January 2002, our careers have
technology entrepreneurship initiatives. Ken is the faculty leader of this program.     System Dynamics for Senior Managers
                                                                                        Business Dynamics
                                                                                                                                              improved and the team here in
Steve Brown, Technology Licensing Officer at the MIT Technology Licensing
                                                                                                                                                                                                                                                                   January 26 – 30, 2004
                                                                                        Strategies for the Americas                           Liverpool, the key members of which
Office, manages the evaluation, prosecution, maintenance, marketing, and licens-
ing of seven hundred MIT inventions in the chemicals, materials, bio/pharma,          Leading Across the Value Chain                          are mostly EDP alumni, has grown in
and medical device areas.                                                               Driving Strategic Innovation*
                                                                                        Product Design, Development and Management            size and effectiveness. Attending EDP
Diane Burton, the Michael M. Koerner Assistant Professor of Management of               Managing Complex Development Projects
Technology, Innovation & Entrepreneurship at MIT, studies employment rela-              Supply Chain Strategy and Management
                                                                                                                                              was a watershed for us, and we regularly
tions in entrepreneurial companies and human resource management practices.
                                                                                                                                              apply what we learned. It helps a lot
In ongoing research, she is studying entrepreneurial teams and executives’ careers.   Building Enabling Capability
                                                                                        Management of Change in Complex Organizations         that the EDP network is vibrant, and
Michael Grandinetti, Senior Lecturer, is Sr. VP and Chief Marketing Officer at          Making Business Sense of IT
Yantra. Michael has spent 14 years as a senior executive at PTC and four other          Fundamentals of Finance for the Technical Executive
                                                                                                                                              the MIT Entrepreneurship Center is
venture-backed technology companies, where he helped co-lead one company
                                                                                        IT for the Non-IT Executive                           always ready to help us with visits and
through an IPO road show, contributed to a second company’s IPO, and was
                                                                                        Managing Technical Professionals and Organizations
instrumental in the creation of several new product categories.
                                                                                        Marketing for the Technical Executive                 other forms of support.”
Richard Locke, the Alvin J. Siteman Professor of Entrepreneurship and Political
                                                                                      Entrepreneurship/Intrapreneurship                             Jimmy Hill, Professor of Entrepreneurship,
Science at MIT, and Director of the MIT Italy Program, studies economic adjust-
                                                                                        MIT Entrepreneurship Development Program                        Management School; Joanne Phoenix,
ment and development, comparative labor relations, and political economy. His
                                                                                                                                                  MerseyBIO Business Development Manager;
current work examines cooperative patterns of economic development in Eastern
Germany, Southern Italy, and Northeast Brazil.                                                                                                   Chris McLinden, Business Manager, Business       Entrepreneurship drives
                                                                                                                                                                School, University of Liverpool
                                                                                      * Offered jointly by MIT Sloan and IMD
Fiona Murray, the Michael M. Koerner Assistant Professor of Management of
Technology, Innovation & Entrepreneurship at MIT, focuses on entrepreneurship
                                                                                                                                                                                                  innovation and economic
in the life science and healthcare industries. Her research examines how new life
science businesses build organizations and strategies that are commercially
                                                                                                                                                 Massachusetts Institute of Technology
                                                                                                                                                                                                  growth. It enables new ideas,
successful, yet remain at the forefront of science.
                                                                                                                                                 Sloan School of Management
Edward Roberts, David Sarnoff Professor of Management of Technology at
                                                                                                                                                 Executive Education Programs
                                                                                                                                                 Suite E52-126
                                                                                                                                                                                                  novel approaches, and
MIT, focuses on technology strategy and management in both newly emerging
and major firms, including technology-based entrepreneurship, venture capital,
                                                                                                                                                 50 Memorial Drive
corporate venturing, and new business development. Ed is the founder and                                                                         Cambridge, MA 02142-1347                         innovative technologies to
Chairman of the MIT Entrepreneurship Center.
                                                                                                                                                 phone: 617-253-7166
Duncan Simester, Associate Professor of Management Science at MIT, investi-                                                                      fax: 617-252-1200                                reach the marketplace.
gates marketing problems. His work on retail pricing investigates how customers                                                                  email: sloanexeced@mit.edu
form inferences about competitive prices from common marketing cues, such as
sale signs, price endings, installment billing offers, and credit card logos.                                                                    http//mitsloan.mit.edu/execed/

                                                                                                                                                                                                  MASSACHUSETTS INSTITUTE OF TECHNOLOGY                   Sloan School of Management
                                                                                                                                                                                PSB 03-09-0777
MIT Entrepreneurship                                                                                                  Program Benefits                                                                                       A Landmark Week in the Life of a Successful
Development Program                                                                                              •    create, identify, and evaluate new venture opportunities                                               Entrepreneur/Intrapreneur
                                                                                                                 •    navigate the venture capital investment process                                                        Day 1
A one-week program for aspiring entrepreneurs/intrapreneurs, corporate                PROGRAM FACTS
                                                                                                                                                                                                                             The Importance of Sales and Quantifying the Value Proposition
                                                                                                                 •    understand how new venture creation may vary geographically                                            Practical Tips for Business Development
venture officers, academics, and regional development officers.
                                                                                      Duration:                       and culturally
                                                                                      5 days                                                                                                                                 Starting and Building a Technology-based Company: Introduction
                                                                                                                 •    build companies from innovative science and new technologies                                           and Overview, Building Entrepreneurial Value
The course introduces participants to MIT’s entrepreneurial
educational programs, technology transfer system, and                                 Date:                      •    obtain critical feedback on business plans                                                             Corporate Venturing
                                                                                      January 26 – 30, 2004                                                                                                                  Entrepreneurial Approaches to Corporate Business Development
entrepreneurial network, which have created more than                                                            •    learn how to start and build a successful technology-based company                                                                                                           THE LEARNING
                                                                                                                                                                                                                             Evening free for homework                                             EXPERIENCE
5,000 firms with combined annual sales of over $200 billion.                          Location:                  •    gain the skill and fervor needed to create totally new industries
                                                                                      The Tang Center,                                                                                                                                                                                             In lectures, visits to
Program Overview                                                                      MIT Sloan School of                                                                                                                    Day 2 - Visits to Startup Companies
                                                                                                                                                                                                                             Organizational Models for Fast-Growth Enterprises                     high-tech startups,
The program covers the entire venture creation process from idea generation           Management                                                                                                                                                                                                   and live case studies
                                                                                      Cambridge, MA                   Who Should Attend                                                                                      IP Strategies to Achieve Sustainable Competitive Advantage
to building viable businesses, with special emphasis on the nurturing roles of                                                                                                                                                                                                                     with successful
                                                                                                                      This program is designed for aspiring entrepreneurs, corporate venture
corporations, universities, governments, and foundations. Using MIT’s entre-                                                                                                                                                 Starting and Building a Technology-based Company:                     entrepreneurs, partici-
                                                                                                                      officers, and persons who would like to develop or strengthen a climate
preneurial culture as a model, participants learn what they need to know to                                                                                                                                                  Entrepreneurial Success Factors                                       pants learn to identify
                                                                                      Cost:                           of entrepreneurship in their corporations, universities, and regions.      THE MIT EDGE
make high-tech startups successful.                                                                                                                                                                                                                                                                and evaluate opportu-
                                                                                      $7,200                          Teams of entrepreneurs or intrapreneurs are encouraged to attend the                                   The Importance of Human Capital – Paul Revere case study
                                                                                                                                                                                                                                                                                                   nities for new ven-
This course leverages MIT’s culture of high-tech entrepreneurship to help             (covers tuitions, all           program together with university staff and/or development professionals   • MIT’s unparalleled track   Networking dinner hosted by the MIT Entrepreneurship Society          tures, how the U.S.
entrepreneurs, corporate venture executives, entrepreneurship professors, poli-       program materials, off-         from their region.                                                          record of driving tech-                                                                          venture capital invest-
cy makers, and others involved in creating productive entrepreneurial                 site visits to startup                                                                                      nology from the lab to                                                                           ment process works,
                                                                                                                                                                                                                             Day 3 - Visits to Startup Companies
                                                                                      companies, continental                                                                                      the marketplace                                                                                  and how the venture
environments learn what they need to develop ideas into successful businesses.                                                                                                                                               Entrepreneurial Marketing I
                                                                                      breakfasts, lunches, and                                                                                                                                                                                     creation process may
In addition, participants will learn how to increase entrepreneurial opportuni-                                                                                                                                              Corporate Venturing
                                                                                      some networking events                                                                                    • MIT’s rich entrepre-
ties in their corporations, institutions, and regions.
                                                                                      and dinners)               “The program delivers on its promise –                                           neurial network            Starting and Building a Technology-based Company:
                                                                                                                                                                                                                                                                                                   vary according to the
                                                                                                                                                                                                                                                                                                   country.
                                                                                                                                                                                                                             High-Tech Product Marketing and Business
Participants in the program learn:                                                                                                                                                              • MIT’s research on
• how to identify and evaluate opportunities for new ventures                                                        entrepreneurs can be made, not born.                                         high-tech startups
                                                                                                                                                                                                                             Institutions for Entrepreneurship Promotion                           Understanding how to
                                                                                                                                                                                                                                                                                                   build new companies
• how the U.S. venture capital investment process works                                                                                                                                           and intrapreneurial        Reception and gala dinner hosted by the MIT Entrepreneurship Center   from corporate labora-
•
•
  how the venture creation process may vary according to the country
  how to build new companies from corporate laboratories or
                                                                                                                     I have been able to harden my ideas in                                       successes                                                                                        tories or university-
                                                                                                                                                                                                                             Day 4 - Visits to Startup Companies                                   based science and
  university-based science and technologies                                                                                                                                                     • MIT’s entrepreneurial      Entrepreneurial Marketing II                                          technologies is critical
• how to understand customer needs and quantify the value proposition                                                the crucible of entrepreneurial partici-                                     network that has
                                                                                                                                                                                                  created more than          International Strategies for Startups                                 to this process.

                                                                                                                                                                                                  5,000 firms with           Starting and Building a Technology-based Company:
                                                                                                                     pants, faculty, and business builders.”                                      combined annual sales      Finance Operations of the Entrepreneur
                       “
                       MIT’s EDP was enormously valuable,                                                                                                                                         of over $200 billion
                                                                                                                                                                                                                             What Makes a Good Elevator Pitch
                                                                                                                                           David Gallimore, Senior Manager, Boeing Ventures                                  MIT Networking, hosted by MIT TechLINK

                        not only for the topical and well-prepared                                                                                                                                                           Day 5
                                                                                                                                                                                                                             Business Plan Presentations by Attendees
                        presentations, but also for the invaluable                                                                                                                                                           Technology Strategy for Startups
                                                                                                                                                                                                                             Starting and Building a Technology-based Company:
                        networking opportunities.”                                                                                                                                                                           Running a Development Organization;
                                                                                                                                                                                                                             Every Entrepreneur a Salesperson

                                     Larry Plotkin, Dept. Mgr. New Business Creation, Hewlett-Packard

                                                                                                                 Register at:                       http://mitsloan.mit.edu/execed