Strategy and Tactics of Social Media
SOCIAL MEDIA - JB 4520
Strategy and Tactics
Back to definition of social media Primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.
• From Wikipedia
Social Media is a strategy and the tools used are
tactics
We build communities with Social Media
What does a community look like? What does a social media site look like? Just like any other community except it is online
Micro Blogging
Users send brief updates to be viewed by anyone or
by restricted groups which can respond. Submitted via text messaging, IM, email, audio or web site Micro Blogging Text
Twitter Yammer (business use only) Identi.ca Jaiku Pownce
Micro-Media
Micromedia – non text based micro blogging sites Meebo Utters Posterous twitpic
Twitter
The Killer App Primarily used in United States (45%) Fill in other shiny pieces of information which make us all go WOW! What is it?
Lingo
tweet- a message of 140 characters or less Hashtag - tweets that start with a # Used for tracking @username is used to reply or send message to that
person and is visible for all the world to see DM user name - direct message
Private conversation between not seen on twitterverse
tinyURL- for URLs longer than 30 characters tweetup- twitter meetup
Setting up Twitter
Name Selection Profile Posting a message
Uses of Twitter
Start conversations with notable peers Share valuable industry news Build your blog audience Stay connected Conferences Trade shows Events, etc. Monitor your reputation
Andy Beal, author of Radically Transparent
Uses Cont’
Research tool Reinforce your personal brand Promote content Extend community (audience) Networking Receive breaking news (as it is breaking) Listen to people and hear what they really think
Twips
Know your objective and tweet strategy Be original and useful Every tweet counts, use them well Don’t read every tweet Take ongoing conversations to dm (direct message) Be active Proactively connect with others Offer important information Keep relationships alive
Twips
Don’t worry about people who unfollow you Practice makes almost perfect Numbers of followers doesn’t matter Unless the number of followers does matter Have fun
Tweet Effectively
What should you tweet what you are doing what has caught your attention What you found/think is important for a cause all the above How much should you tweet?
Twitter Applications
Twitter.com Tweetdeck Twhirl PeopleBrowser
Promote your tweets
Aggregation through facebook, LinkedIn, etc. Add Widget to your facebook, blog website, etc. using
twitter.com/badges
Who should you follow
People you already know on twitter via
twitter.com/invitations www.whoshouldifollow.com People who tweet what interests you via www.search.twitter.com
Twitter Tools
Determine what’s popular via www.tweetscan.com Track your tweets/retweets via snipurl.com and
search.twitter.com Review most popular urls sent via twitter using www.twitturly.com Review most common retweets using www.retweetist.com
Questions?
Tweet them with the hash tag #pradvice and join the
conversation