This is a list of all the different categories and sub categories that COULD possible go in a business plan, this doesn’t mean that they all SHOULD go in the business plan.  You tailor it based on the specific plan that you are writing.  Business Plan Template Executive Summary      The Opportunity Products and Services Management Team Strategy Revenue Model Sales/Marketing Start Up Costs Projected Financials Current Status Vision, Mission, Values             Objectives             Mission Keys to Success Current Situation             Basic Corporate Data             Vision Mission Values             History and Current Status             Organization and Management             Infrastructure             Products and Services             Core Competencies             Ownership structure             Start-up summary             Location and facilities   Investment Profile             Funding Requirements             Exit Strategies Preliminary Details             Contact Information             Management Team Professional Advisors             Legal Notice Products and Services             Product Description             Required Hardware Services             Desc             Competitive comparison             Sales marketing material             Fulfillment capabilities             Technology             Future services Market Analysis             Our Market             Competition             Competitors             Competitive advantages             Segmentation             Target Market Strategy                         Needs                         Growth                         Trends             Service business analysis                         Participants                         Distribution patterns                         Competition and buying patterns                         Main competitors Strategy             Objective             Strategic Model/Plan             Milestones                    Strategy Pyramid             Value Prop                  Marketing strategy                         Positioning                         Pricing                         Promotion                         Distribution                         Marketing             Alliances             Milestones             Sales Forecasts Overview         Key Assumptions Total Sales             Marketing Plan             Sales Volume             Production Costs             Pricing             Gross Profit from Sales Sales Strategy             Forecast             Programs             Financial Analysis             Breakeven             Start Up Costs             Income statement             Cash Flow             Capital spending             Staff costs             Other Operating Costs             Profit and Loss Statement             Balance Sheet             Cash Flow and Funding Requirements             Valuation             Start-up funding             Investment offering             Assumptions             Key financial indicators             Ratios   Operations             Operating Plan             Organizational Chart        Management Summary             Org structure             Team             Team Gaps             Personnel Plan Risk Analysis             SWOT - Strengths, Weaknesses, Opportunities, and Threats             Critical Assumptions             Critical success factors             Specific risks and their solutions             Alternative scenarios             Sensitivity Analysis                          Annexes A.        Detailed Financial Data B.         Graphs and Charts C.        Articles D.        Citations