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Outdoor Chattanooga

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					 Bike Chattanooga Programs
                                                                                Greenways & Environment
                                              Large Scale Events




     Outdoor Chattanooga
Outdoor Chattanooga - Philip Grymes, Executive Director

The Outdoor Chattanooga Division distinguishes Chattanooga as a headquarters for the outdoor recreational
and competitive exploration of the area’s natural surroundings, leadership in environmental stewardship, and
the promotion of an active outdoor lifestyle. Along with their Bike Chattanooga program, Rapid Learning
White Water Kids Club Kayaking Program, and Outdoor Adventure activities, this division connects people
to a wide variety of paddling, hiking, biking, rock climbing, rowing, disc golf, classes, camps, and outings, as
well as partner agencies, businesses, and clubs. Outdoor Chattanooga also coordinates special events, national
& regional scale regattas, and supports outdoor sports related races annually.




Outdoor Chattanooga Center                                                       Instruction & Roll Practice




                                         Recreation Center Programs               Rapid White Water Club
    Outdoor Day Camps
                                      Outdoor Chattanooga

Mission
Outdoor Chattanooga’s mission is to make outdoor
recreation an attractive, healthy, and distinguishing
lifestyle for Chattanooga’s residents and visitor
population, which in turn, will maintain and enhance
the value of the region’s natural and built resources,
and help grow the region’s economy.

Accomplishments and Highlights
                                                                    Staff Receives the top TRPA Award
    ●Three Major Awards
          ▪Shining Star Award (Bicycle Programs) - Governor’s Council on Physical Fitness and Health
          ▪4-Star Award for Best Program for Population 100,000 & Up -TN Recreation & Parks Association
          ▪Excellence Award for Outstanding Example of Transportation Alternatives (Bicycle Programs) –
           Chattanooga/Hamilton Co. Regional Planning Agency
      ●Six National Media Stories
          ▪National Public Radio Morning Edition – “Pedal Power May Help Homeless Find, Keep Work”
          ▪MSN Money – “Hot New Retirement Spots”
          ▪CNNMoney – “25 Best Places to Retire” Blue Ridge
          ▪Outdoors Magazine – “Bike Polo, Anyone?”
          ▪Rock and Ice Magazine – “America’s Top Climbing Towns: #1 Chattanooga, TN”
          ▪Orange County Register – “Hanging Around and Above in Chattanooga”
      ●Economic Impact Generated
        Outdoor Chattanooga contributed to a $6 Million-plus influx of visitor dollars to Chattanooga’s tourism
        economy by facilitating such events as the Head of the Hooch Rowing Regatta, Chattanooga Waterfront
        Triathlon, and the Southeastern Water Trails Conference.
           ▪Head of the Hooch - 1,620 boats, 8,600 rowers, 12,000 spectators, $4.3 million in economic impact
          ▪Chattanooga Waterfront Triathlon - 1,800 participants, $200,000 in economic impact
          ▪3 State/3 Mountain Challenge - 2,500 participants, $400,000 est. economic impact
          ▪Chattanooga Dragon Boat Festival - 1,000 attendees, $500,000 economic impact
      ●Attendance
          ▪Outdoor Chattanooga directly affected over 20,000 residents and visitors in 2009 through programs,
            activities, summer camps and special events.
          ▪New Outdoor Chattanooga Center in Coolidge Park: Over 13,000 people since opening in March
            2009. 11,795 - April-December, 2009 1,500 visitors -1st weekend (Mar. 28 & 29, 2009)
      ●New Grant-Funded Staff Person
          ▪$323,500 in grants for programs and initiatives included funding from the Centers for Disease Control
           for a 2-year Public Health Prevention Specialist.
      ●Increased Brand Recognition for Outdoor Chattanooga
          ▪Website: www.outdoorchattanooga.com was #1 on Internet search engines for general outdoor
           information in Hamilton County. Continuous coverage in local newspaper, internet, and electronic
           media as a result of their weekly e-blast that reaches 2,500 outdoor enthusiasts.
       ●Growth of the Outdoor Chattanooga Expo
          ▪12 new vendors and partners at 2009 Outdoor Expo in Coolidge Park. (63 as compared to 51 in 2008)
       ●Increased Demand for Services
          ▪Number of days people utilized Outdoor Chattanooga programs increased from 6,700 user days to
           10,710 days.
       ●New equipment storage barn at Greenway Farm


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                                    Outdoor Chattanooga
2009 Programs and Participants

Kayak and Paddling Programs
   ●Rapid Learning Whitewater Kids Club
    Roll practice attendance– 2,580 participants
    Rapid Learning Kayak Camps-116 campers
    Rapid Learning Day Trips-769 participants
    (10% increase in participation from 2008)
   ●X-Downtown Kayak Tours 238 participants
   ●Day and Overnight Kayak Excursions
    Overnight Kayak Trips - 224 participants
    Day Canoe/Kayak Excursions - 3, 371 participants                 “Splash Into Spring” Kayak Event
   ●Women on the Water Kayaking Outings
    42 participants
   ●Other TN Aquarium-partnered Canoe/Kayak Trips
    for adults and kids - 3,293 participants

Outdoor Chattanooga Sponsored Events and Activities
   ●Outdoor Expo & Gear Swap (3rd year) - 1,500 participants
   ●TN River Blueway Canoe/Kayak Race (3rd year) - 60 entries
   ●Splash Into Spring (10th year) - 200 participants
   ●Beginner Hikes - 127 participants
   ●Chickamauga Battlefield Bicycle Tours - 184 riders, down
    from 221 in 2008.
   ●Outdoor Adventure Summer Camps 2 - one week Outdoor
    Summer Day Camps - 110 campers.

                                                                         Outdoor Center Grand Opening
Bicycle Programs and Activities
   ●Bike2Work - 550 participants - First Friday of each month free breakfast and encouragement program.
   ●Bile to Lunch - 95 participants - guided rides for downtown workers to use bicycles for transportation
    at lunch time.
   ●Bicycle Polo - 32 participants – Weekly Tuesday night pickup games throughout the winter.
   ●Bicycle Valet (Pops on the River) - 34 participants – 1st year doing this.
   ●Bicycle Valet (RiverBend) - 537 participants over the 10 day period.
   ●Pedal Power - 32 Clients - 7 bicycle safety classes held at the Community Kitchen where clients were
    provided with bicycles for transportation.
   ●Bicycle Safety Camps - Two-day Safe Routes to School Workshop with Hamilton County Schools and
    UTC (13 UTC students reached over 400 4th grade students with bicycle/pedestrian safety curriculum.




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                                          Outdoor Chattanooga
Facilities
New Outdoor Chattanooga Center facility in Coolidge Park and
Barn at Greenway Farm.

Communications and Media
          ●E-blast direct distribution:
           2,574 email addresses for individuals and organizations,
           including media
          ●Secondary distribution (local):
           Chattanoogan.com; Chattanooga CVB Online Calendar,
           T.V., NewsChannel9.com, Chattarati.com,
           Dalton Daily Citizen, NorthwestGeorgia.com, Fox61                     Bike Chattanooga Program
           LookoutdoorNews.com, WhatsUpChattanooga.com,
           ChattanogaHasFun.com, UTC, Chattanooga State
          ●Regional/National:
            Outdoor Resources.com, Outdoor Industry Association,
            BorntoPaddle.com, BlueRidgeOutdoors.com

Program Partners and Sponsors
       
          Events                                         Partners/Sponsors
          Head of the Hooch                              Atlanta Rowing Club and Lookout Rowing Club
          1,620 boats and 6,400 participants

          Chattanooga Waterfront Triathlon               Chattanooga Track Club, and Team Magic
          1,800 participants

          3State/3Mountain Challenge                     Chattanooga Bicycle Club
          2,500 participants

          Chattanooga Dragon Boat Races                  TVA and Dynamic Events, LLC

          Bike to Riverbend, Bike Valet                  Friends of the Festival

          Bicycle Valet, Pops on the River               Chattanooga Downtown Partnership

          Outdoor Chattanooga Outdoor Expo               Rock/Creek Outfitters

          TN River Blueway Canoe and Kayak Race          Rock/Creek Outfitters, Gordons Cleaners & Launderers,
          30 participants due to weather                 TVA, Archer Physical Therapy, Chattanooga Coca-Cola
                                                         Bottling Co.
          Press Tours                                    Chattanooga Convention & Visitors Bureau
                                                         Chattanooga Chamber of Commerce
          Splash Into Spring (Rapid Learning)            Jackson Kayak Company and TN Valley Canoe Club




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                                     Outdoor Chattanooga
Program Partners and Sponsors

Program: Kayak/Canoe Programs
Partners: Community Foundation of Greater Chattanooga,
TN Aquarium, Rock/Creek, Keen Footwear, Outdoor Industry
Association, TVA, TN State Parks, TWRA, and TN River
Gorge Trust.

Program: Battlefield Bicycle Rides
Partners: Chickamauga & Chattanooga National Military Parks,
“Friends of the Park” and the Chattanooga Bicycle Club.
                                                                         “Come Out and Play Day”
Program: Outdoor Chattanooga Bicycle Programs                                Coolidge Park
Partners: Lyndhurst Foundation, Benwood Foundation, Active Living
Transportation Network, UTC Health, Human Performance Dept.,
Chattanooga-Hamilton, Co.-N., Georgia Transportation Planning Organization.

Program: Free Beginner Hikes
Partner: Chattanooga Hiking Club

Program: Free Butterfly/Dragonfly Hikes
Partners: Chattanooga Chapter – North American Butterfly Association

Program: Rapid Learning Whitewater Kids Club
Partners: Rock/Creek, Keen Footwear and Tennessee Valley Canoe Club.

Program: Eco Tours of Outdoor Chattanooga Center
Partners: Creative Discovery Museum, YMCA, Normal Park Elementary and UTC.

Program: Bike2Work
Partners: Greenlife Grocery and Out of the Blue Café.

Program: Bike to Lunch
Partners: TVA, Unum, UTC, Blue Cross/Blue Shield
of TN, and City of Chattanooga Wellness Center.




                                                                       Guided Bike Tours




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                    Outdoor Chattanooga - OutVenture Program
Introduction

OutVenture has 15 outdoor recreational programs. OutVenture
also, conducts professional research, identifies industry trends,
and works with both national and international organizations to
maintain industry standards, safety, & training. OutVenture
maintains multiple sites, facilities, fleets of gear & resources for
the local citizens and visitors.

Programs-Fee Based and Non-Based indicated
Programs-              Non-
          ●Rapid Learning Whitewater Kids Club: Fee Based;
           kayak club, community based, open to kids & adults,
           weeklong overnight camps, daytrips, weekly clinic, races, events, volunteers & advisory board,
           fundraisers.
          ●Sea Kayak: Fee Based; Clinics, daytrips, overnight to week long trips, moonlight & sunset trips,
           races, conservations trips, wild flower tours, and bat cave tours.
          ●Mt. Biking: Fee Based; Day trips, clinics, day camp programs.
          ●Canoeing: Fee Based; Day trips, day camp programs, races, events, creek clean-up.
          ●Team Building: Fee Based; day programs, day camps, weekly mentoring, and corporate staff retreats
          ●Rock Climbing: Fee Based; day trips, day camp programs
          ●Recreation Kayaking: Fee Based; day trips, mentoring, overnight, moonlight, sunset.
          ●Hiking/Backpacking : Fee Based; day hikes, overnight, multi day programs, day camp program, clinics
          ●Camping: Fee Based; mock camp clinics, overnight, multi day programs, day camp program.
          ●Disc Golf: Fee Based; Day programs, day camp program, clinics.
          ●Custom Programs: Fee Based; Multi discipline, multi level programs, multi day, day camp programs.
          ●OutVenture Day Camp: Fee Based; Multi program week, education, conservation, arts & crafts on site.
          ●Recreation Day Camp: Non Fee Based; multiple program week, education, conservation.
          ●Mentoring: Non Fee Based; weekly combo programs, research & development, multi day & overnight.
          ●Inner City Kayak Program: Non Fee Based; Olympian Horace Holden’s kayak classes.

OutVenture Programs Serves:
     Inside the City                                              Outside City
          ●All 16 Neighborhood Recreation Centers                       ●Tennessee Aquarium
          ●Outdoor Chattanooga-Events & Programming                     ●Partnership for Families, Children & Adults
          ●Summer Day Camp-Parks & Rec.                                 ●Camp Coca Cola
          ●Therapeutic Recreation Program                               ●Bethel Bible Village
          ●Aquatics-events and clinics                                  ●Students Taking A Right Stand
          ●Sports-Disc Golf, non-traditional sports,                    ●Pollywog Day camp
            competitive kayaking                                        ●YMCA-Camp Ocoee
          ●Public Relations-Brochures, Booths, etc…                     ●Go Girl Go
          ●Hamilton County Courts-1st time offenders                    ●Verizon Wireless
            program                                                     ●Residents of Chattanooga
          ●Hamilton County Schools-Mentoring at risk youth              ●Tourists
                                                                        ●Outdoor Industry-Gear Design,
                                                                          Accreditations, Certifications

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