Millennium Place 2000 Premier Way, Sherwood Park, Alberta September 11, 2010 – 10:00am – 6:00pm September 12, 2010 – 10:00am – 5:00pm - Exhibitor Application Package – (early bird pricing in effect until June 15, 2010) Millennium Place 2000 Premier Way, Sherwood Park, Alberta September 11 & 12th, 2010 Be a part of The Tiny Tots Expo 2010 as we welcome Sherwood Park, Alberta as our host city. This trade show will feature something for everyone – Mom’s, Expecting moms, Dads, Grandparents, Friends, Aunts, Uncles and Siblings alike. This year at The Tiny Tots Expo, the whole family will turn out to see what our fabulous exhibitors and sponsors have to show. Our visitors, both young and old will shop, explore and enjoy a weekend of everything baby! Company Name: ______________________________________________________________________ Address: __________________________________ City: ______________________ Province: _____ Postal Code: _____________________ Contact Name: ______________________________________ Phone: ________________________ Fax: ______________________ Cell: _____________________ Company Website: _____________________________________________________________________ Email Address: ________________________________________________________________________ Products and/or Services to be displayed and sold at The Tiny Tots Expo: _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Millennium Place 2000 Premier Way, Sherwood Park, Alberta September 11 & 12th, 2010 Are your products handmade? _____ Yes _____ No Can we send you an event poster? _____ Yes _____ No Description Cost Add to Order 8 ft table with 2 chairs and high back drape with display space (approx. 8 X 10). $260.00 $ ____________________ (After June 15, 2010 the regular cost will be $325.00) Electricity Access $12.00 $ ____________________ Wireless Internet $10.00 $ ______________________ Corner Space with 8 ft skirted table, 2 chairs and high back drape with display space (approx SOLD OUT SOLD OUT 10 x 10) Sponsorship Package: 14 ft skirted table located in front corner with 2 chairs, back drape and display space (approx. 20 x 20). $1050.00 $_____________________ Total Amount: $_________________________ Millennium Place 2000 Premier Way, Sherwood Park, Alberta September 11 & 12th, 2010 Why Become a Sponsor? Brand Exposure: Shape consumer attitudes and connect directly with a target audience for your product or service; Deliver your message face-to-face; Leverage your marketing dollars for greater impact by utilizing an energetic and interactive atmosphere to communicate your message; Signal a message specifically to this audience Enhance your company profile and initiate a long-term relationship with the consumer. Types of Sponsorships Available: Entertainment Sponsor & Participating Sponsor Benefits of sponsorship Include: Company Name/Logo in Newspaper Promotions Acknowledgement in Radio Promotions Hyperlinks from our website to sponsor pages Complimentary Large Booth with Placement Preference Banner Placement in Show Area Company Logo on Marketing/Promotional Activities Sponsorship Eligibility: Sponsorships are available on a first-come, first-served basis. Payments are non-refundable. The Tiny Tots Expo Management has the right to refuse any sponsorship offer it deems are not in the best interest of the event. Millennium Place 2000 Premier Way, Sherwood Park, Alberta September 11 & 12th, 2010 The Tiny Tots Expo -- Terms & Conditions 1. Exhibitors participating in The Tiny Tots Expo shall be bound by the conditions, rules and regulations set forth in this agreement and any changes must be made either in person, email or by phone directly to The Tiny Tots Expo. 2. No Exhibitor shall be permitted to exhibit unless he/she has paid in full prior to the Show, as per the fees indicated in this agreement. 3. Exhibitors are permitted to fully comply with any building regulations and any and all Government bylaws and rules. 4. Exhibitors shall not obstruct the view of adjoining exhibitors nor be operating in any manner objectionable to the other exhibitors. All lighting must be arranged and operated so as not to be distracting to adjacent exhibitors. 5. Attendance show hours shall be controlled by event staff who will specify hours etc. Admission charges will also be at the discretion of event staff. 6. No exhibitor will be permitted to remove his/her exhibit from the show floor prior to the official end of the event day. 7. Exhibitor shall have an authorized representative present at their exhibit throughout the show period, including the set up and dismantling of exhibit. 8. The staff, agents or representatives of The Tiny Tots Expo are not responsible for any loss, theft or damage by fire or injury of any nature or article. There will be security overnight in the show area but exhibitor still releases The Tiny Tots Expo from any liabilities or injury. 9. Exhibitors are strongly encouraged to adequately insure their exhibits, equipment and personal effects. The Tiny Tots Expo also recommends liability insurance of at least one million dollars in coverage. Temporary policies are available by contacting The Tiny Tots Expo. Please refer to Terms & Conditions #13. Millennium Place 2000 Premier Way, Sherwood Park, Alberta September 11 & 12th, 2010 10. Exhibitors are required to arrive during set up time and have their exhibit set up and attended to prior to when the show opens to the public. Exhibitors will not be permitted to set up while show is open to the public. 11. If the premises in which the Exhibition is conducted become unfit for occupancy or substantially interfered-with due to any cause not within the control of The Tiny Tots Expo, the Exhibition may, at the sole discretion of The Tiny Tots Expo be cancelled, relocated, or delayed. Exhibitor understands and acknowledges that The Tiny Tots Expo shall not be responsible for delays, damage, loss, increased costs, or other unfavorable conditions arising out of causes not reasonably within the control of The Tiny Tots Expo including without limitation, fire, casualty, flood, epidemic, earthquake, explosion, accident, blockage, embargo, inclement weather, government restraints, act of public enemy or civil disturbance, impairment, or lack of adequate transportation, inability to secure sufficient labor, technical or other personnel, municipal, provincial or federal laws, or acts of God. Should The Tiny Tots Expo cancel, relocate, and/or delay the Exhibition pursuant to any of the foregoing, Exhibitor hereby waives any and all claims for injury, loss or damage arising there from. 12. Exhibitors are expected to keep their exhibit space in a clean and professional manner. 13. Any exhibitor who is demonstrating or selling products manufactured to be applied to any where externally on the skin, teeth, nails, hair or eyes or a product that is consumable must provide liability insurance of no less than one million dollars. Confirmation of insurance must be shown to The Tiny Tots Expo Staff, if requested. 14. Due to contractual agreements, Millennium Place prohibits the sale or promotion of any merchandise or apparel that may contravene existing leases without written permission. Items that are event specific are acceptable such as t-shirts with event logos or event specific equipment. Prohibited items include: swimming footwear, apparel, equipment, accessories and running clinics. 15. Food or beverages are not permitted to be made or sold on the premises. Millennium Place 2000 Premier Way, Sherwood Park, Alberta September 11 & 12th, 2010 Limit of Liability Exhibitor agrees to pay promptly for any and all damage to the exhibition building or its equipment, incurred through carelessness or otherwise, caused by the exhibitor, his/her/its employees, agents, contractors, and representatives. Exhibitor acknowledges that The Tiny Tots Expo does not maintain insurance covering damage, destruction, or loss for exhibitor’s property. Accordingly, it is the sole responsibility of exhibitor to obtain fire, theft, liability, business interruption, property damage and/or other insurance covering such and other losses. Security will be attendant throughout the exposition, you are still encouraged to secure small and valuable exhibit material each night, It is expressly understood by Exhibitor that neither The Tiny Tots Expo and Millennium Place nor its employees, agents, or representatives shall be responsible for or otherwise liable for damage or injury to exhibitor, including exhibitor’s guests, invitees, employees or agents person, business or property as a result of robbery, fire, water, accident or any other cause whatsoever. Should loss occur, exhibitor is encouraged to report it immediately to event staff. If the exhibitor’s exhibit material or personnel fail to arrive exhibitor is nevertheless responsible for the full cost of the space rental, and no refund shall be forthcoming. Exhibitor expressly holds The Tiny Tots Expo harmless and hereby expressly releases The Tiny Tots Expo from any and all claims and actions, including without limitation, claims and actions arising out of the postponement or cancellation of the exhibition, and claims and actions directly or indirectly related to any loss, damage or injury incurred by exhibitor or exhibitor’s guests, invitees, agents, servants, contractors, or employees. Notwithstanding the foregoing, in the event this contract or any of the terms of this contract are not enforceable by a court of competent jurisdiction, Exhibitor hereby expressly agrees the maximum liability of The Tiny Tots Expo arising out of any tort, contract, legal or equitable claim or cause of action, whether cumulative or singular, joint or several, shall be limited to Exhibitor’s rent paid to The Tiny Tots Expo for the exhibitor space. Millennium Place 2000 Premier Way, Sherwood Park, Alberta September 11 & 12th, 2010 Indemnify Exhibitor will protect, indemnify, defend, save and hold harmless The Tiny Tots Expo and its corporate parents, agents, officers, and employees against all claims, liabilities, losses, damages, government charges, and costs (including attorneys’ fees) arising our of, caused by, or related to (1) Exhibitor’s installation, removal maintenance, occupancy, or use of the exhibition premises or any part thereof; (2) any act or omission to act of Exhibitor or its guests, invitees, employees, agents, or contractors; (3) the use of any patents, trademarks, copyrights or other intellectual property rights owned by a third party; or (4) any breach by Exhibitor or The Tiny Tots Expo of it obligations under this Contract. Exhibitor will protect, indemnify, defend and save the exhibit venue and the host city for The Tiny Tots Expo, including its divisions and its employees and agents, harmless against all claims, losses, and damages to persons and property, governmental charges or fines, and attorneys’ fees arising our of or caused by Exhibitor’s negligence, recklessness, or intentional misconduct during the installation, removal, maintenance, occupancy or use of the exhibition premises or part thereof, excluding any such liability caused by the negligence, recklessness or intentional misconduct of the venue and the host city, or its divisions, employees or agents Payment Terms: Total amount due must accompany application in order to reserve your booth. Faxed applications must be followed by cheque for full amount due within seven days or reservation will be cancelled and the spot will become available to others. The only form of payment acceptable is cheque or money order. All prices are in Canadian Dollars and include GST. Any NSF cheques which are returned to The Tiny Tots Expo will be charged a $25.00 administration fee. This fee will be required to be paid prior to the exhibitor being permitted to participate in The Tiny Tots Expo Prices are for the total duration of the show. If your application to participate in The Tiny Tots Expo is refused or denied, we will mail back your cheque. Millennium Place 2000 Premier Way, Sherwood Park, Alberta September 11 & 12th, 2010 Please Fax or Mail your Completed Application to: The Tiny Tots Expo 4612 117A Street Edmonton, Alberta T6H-3S1 Phone: (780) 297-7101 Fax: (780) 756-3133 Please make cheque payable to Jay Kaytar Cheque # ________________________ Enclosed for $ ______________________________ I hereby apply for exhibit space at The Tiny Tots Expo at Millennium Place in Sherwood Park, Alberta, September 11 & 12th, 2010. I have read and agree to abide by the Terms & Conditions listed in this contract. By signing below you agree and understand that all payments are non- refundable, unless the event is cancelled or postponed by The Tiny Tots Expo. Signature _______________________________________ Date _________________________ OFFICE USE ONLY Date Application Received: __________________________________________ Amount Paid: __________________________________ Acceptance Signature: _______________________________________________________________ Maximizing Your Experience with The Tiny Tots Expo Increase traffic to your exhibit BEFORE the show 1) Gear all outside business to show promotion i.e. “see us at The Tiny Tots Expo….” 2) Send press releases, posters, literature to your customer base inviting them to the show 3) Send invitations to customer and friends 4) Phone customers and friends to remind them of the show 5) Customize all advertising pre-show 6) Offer a service/discount/special demo/seminar/gift with any of the above ideas Pre-Show 1) Go over scheduling 2) Nail down pricing and promotion and be consistent 3) Design a list to track contacts and potential customers and don’t forget to collect email addresses The 3 Second Rule In a glance, your exhibit should tell people three things in three seconds: 1) Your company name 2) Exactly what you do or sell 3) At least one benefit of your product or company 6 Easy Ways to Better Present at The Tiny Tots Expo 1) Sell benefits, not just the product or service 2) Sell your company too 3) Have a professional attractive sign or banner 4) Have your display table looking professional with displays 5) Invite people to your table without sounding pushy 6) Give out flyers and business cards Points to Remember: 1) Follow up on all leads, call them, fax them, email them - whatever it takes to ensure their business. 2) After the show, you have the names of good prospects who weren’t ready to buy at the show. Make sure you touch base immediately after the show, 2 weeks after, 6 weeks after, 1 year after, 18 months after and 2 years after. 3) The above approach has proven to get optimal results for exhibitors. Remember that trust, awareness and exposure leads to sales, which translates into revenue!
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