JCPenney Board of Directors Declares Quarterly Dividend - DOC by EON


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									JCPenney Board of Directors Declares Quarterly
Company Holds Annual Meeting of Stockholders

May 21, 2010 02:11 PM Eastern Daylight Time  

PLANO, Texas--(EON: Enhanced Online News)--J. C. Penney Company, Inc. (NYSE:JCP) announced that its
Board of Directors declared a quarterly dividend on the Company's common stock of $0.20 per share. The
dividend is payable Aug. 2, 2010, to Company stockholders of record at the close of business on July 9, 2010.

In addition, JCPenney held its Annual Meeting of Stockholders today at the Company’s Home Office in Plano,
Texas. At the meeting, Company stockholders re-elected all 12 directors for a one-year term and ratified the
appointment of KPMG LLP as independent auditor for the fiscal year ending Jan. 29, 2011.

About JCPenney

JCPenney is one of America's leading retailers, operating 1,109 department stores throughout the United States and
Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet,, and the nation's
largest general merchandise catalog business. Through these integrated channels, JCPenney offers a wide array of
national, private and exclusive brands which reflect the Company's commitment to providing customers with style
and quality at a smart price. Traded as "JCP" on the New York Stock Exchange, the Company posted revenue of
$17.6 billion in 2009 and is executing its strategic plan to be the growth leader in the retail industry. Key to this
strategy is JCPenney's "Every Day Matters" brand positioning, intended to generate deeper, more emotionally driven
relationships with customers by fully engaging the Company's approximately 150,000 Associates to offer
encouragement, provide ideas and inspire customers every time they shop with JCPenney.

J. C. Penney Company, Inc.
Investor Relations:
Phil Sanchez, 972-431-5575
Teneka Ray, 972-431-5026
Media Relations:
Darcie Brossart or Kristin Hays, 972-431-3400
Corporate Website:


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