The International Association of Business Communicators (IABC) just turned 40, but when the author started in the early 1990s they were both in their 20s. The dawn of the Internet was barely visible on the horizon, and fax machines were still considered state-of-the-art technology. The work of a business communicator means something. It makes a difference in the real world-in how organizations treat their employees and in how they share information with their customers. It brings to light the fact that being a socially responsible business is right in line with long-term profit and success. It shows the importance of sharing information and helping colleagues.