Americans love reading the news, whether it's good or bad, especially online content in real time. Just because an ad may be relevant to certain content doesn't mean that it is a positive match, says Amiad Solomon, CEO and founder of Peer39. Peer39's SemanticProtect takes relevance to the next level by using semantic technology. Solomon considers SemanticProtect as a way of providing the ultimate in brand protection powered by its patent-pending technology. As content is refreshed and changed online, SemanticProtect continues to monitor the advertising relevancy to the real-time content as it is modified.