And just as there are auto basics -- such as tires and a steering wheel -- so, too, there are credit union auto buying service fundamentals. One common theme: Credit union auto buying services consistently underscore that member satisfaction is the No. 1 priority. $1.3 billion/85,000-member Community First CU began its service three years ago as a free member service. Key to its success is an experienced auto buying representative, says Amanda Secor, SVP/marketing. Another model is an auto-buying service that is built around an expert working for a group of credit unions. Yet another variation: $125 million/21,000-member Summit Credit Union, Greensboro, NC, works with CUABS, for new autos and with Enterprise Car Sales for used autos, according to CUES member Sam Whitehurst, CEO of the credit union. Another goal, says Whitehurst, is to provide members a service -- a no-haggle purchase, quality autos, with good service. This leads to strengthening the relationship with members.
Marketing Good to Go Auto buying services put members in the driver’s seat. By Ron Polaniecki, CAE J ust like consumers contemplating the purchase of an auto, credit
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