Any credit union can benefit from defining its culture, no matter what their size, says Roy W. Page, CEO of Third Degree Advertising & Communications Inc. It's the story of your roots, where you've been, where you're going and what your core values are. Third Degree has worked with several credit union clients on the process of defining their cultures. This includes seeking input from senior management as well as employees to help determine the credit union's values as well as its strengths and weaknesses. Culture is defined internally but, if implemented well, its impact will be felt externally. Having a well-defined culture is a positive as the organization moves forward. That's the power of the culture, Page says. With a clear definition, the credit union tends to attract employees who fit into the culture.