Premier CU Reaches out to Gen Y by ProQuest

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Reaching Gen Y is currently a popular marketing strategy for credit unions, but capturing the teen market has always made sense from the perspective of offering a lifetime of financial services. $113 million/25,000-member Premier Credit Union had both these considerations in mind when it decided to roll out its My$cene account for kids ages 11 to 17. Last year they completely revamped their program for little kids. Perhaps mast importantly from the user's perspective, the account is all electronic and will be integrated with Facebook's My Money (http://tinyurl.com/facebookmymoney) personal financial management application.

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