Integrated planning is the process of budgeting, forecasting and planning across the sales, supply-chain and finance functions. If an organization does this effectively, it should produce a plan to fulfill the strategic and financial goals of the business that is driven by sales and marketing insight, operationally attainable and financially feasible. By highlighting which parts of the business make and lose money, finance can encourage sales to stop chasing revenue at any cost and the supply-chain team to reduce costs. To realize the full benefits of integrated planning, robust and detailed financial analysis must be embedded in the process.
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