Enough, Already

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					                                                                                       Natural Life
                                                                                                March/April 2010
                      Enough, Already                                                       Editor: Wendy Priesnitz

                           I am hoping that this new decade will become known          Print Edition Subscription Rates
                       as the Era of Enough. As I predicted in this space just two     To the United States (in US dollars)
                                                                                        1yr Personal $36       4yr Personal $126
                       years ago, the recession has taught many people to say,          2yr Personal $69       5yr Personal $150
“Thanks, but I’ve already got enough stuff and I wouldn’t enjoy having any              3yr Personal $99       1yr Library $36
more.” Many of us – certainly Natural Life Magazine readers – have reached             To Canadian Provinces of NB, NL & NS
the state that British author John Naish calls “enoughism” in his book Enough:          (in CDN dollars, including HST)
Breaking Free from the World of More (Hodder & Stoughton, 2008). Naish says             1yr Personal $40.68 4yr Personal $142.38
humans are hardwired to want more and urges us to fight the acquisition urge in         2yr Personal $77.97 5yr Personal $169.50
favor of liberating enough time, energy, and space to be healthier, happier, and        3yr Personal $111.87 1yr Library $40.68
more fulfilled. As we do in every issue of Natural Life, we’ve provided some           To the Other Provinces in Canada
tools to help you strengthen those “enoughism” muscles, starting with an article        (in CDN dollars, including GST)
                                                                                        1yr Personal $37.80 4yr Personal $132.30
about Give Your Stuff Away Day, which founder Mike Morone hopes you’ll                  2yr Personal $72.45 5yr Personal $157.50
bring to your community this Spring. My Ask Natural Life column examines ethi-          3yr Personal $103.95 1yr Library $37.80
cal consumerism techniques such as buycotting and concludes that the most              To Australia (in AU dollars)
ethical consumption is less consumption.                                                1yr Personal $56       4yr Personal $200
    Learning to want and have less stuff is a great start on the Era of Enough.         2yr Personal $108      5yr Personal $240
But it’s not enough. As writer Gene Sager notes in his article in this issue, living    3yr Personal $156      1yr Library $56
more simply needs to be accompanied by engagement in civil society, whether            To New Zealand (in NZ dollars)
in the cause of reversing the damage created by our earlier excesses, fixing our        1yr Personal $66      4yr Personal $238
democracies, or any of the other important changes that need to be made. So             2yr Personal $126     5yr Personal $286
                                                                                        3yr Personal $185     1yr Library $66
as we say, “Enough, already!” in regards to personal consumption, we may
                                                                                       To the United Kingdom (in Pounds)
also be ready to admit that we have had enough of other kinds of excesses by
                                                                                        1yr Personal £24      4yr Personal £86
corporations, financial institutions, pol
				
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Description: I am hoping that this new decade will become known as the Era of Enough. As I predicted in this space just two years ago, the recession has taught many people to say, "Thanks, but I've already got enough stuff and I wouldn't enjoy having any more." Many of us - certainly Natural Life Magazine readers - have reached the state that British author John Naish calls "enoughism" in his book Enough: Breaking Free from the World of More (Hodder & Stoughton, 2008). Naish says humans are hardwired to want more and urges us to fight the acquisition urge in favor of liberating enough time, energy, and space to be healthier, happier, and more fulfilled. As we do in every issue of Natural Life, we've provided some tools to help you strengthen those "enoughism" muscles, starting with an article about Give Your Stuff Away Day, which founder Mike Morone hopes you'll bring to your community this Spring. My Ask Natural Life column examines ethical consumerism techniques such as buycotting and concludes that the most ethical consumption is less consumption.
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