The New Rules of Engagement: A Guide to Understanding & Connecting With Generation Y

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The New Rules of Engagement: A Guide to Understanding & Connecting With Generation Y Powered By Docstoc
					           Copyright © 2010 Michael McQueen. All rights reserved.
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First published in 2007 by e Nexgen Group Pty Ltd
Second edition printed in 2008
Reprinted June 2009
Cover Design by Tim Matta of Hammer + Tongs Creative
Edited by Clear Communications
Typesetting and layout by Imperial Metric
   e moral right of the author has been asserted.
ISBN 978-1-60037-717-4
Library of Congress Control Number: 2009937705

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e ent
Description: WHO ARE GENERATION Y ? To some they are the tech-savvy, well educated and ambitious youngsters poised to take on and change the world. Others, however, describe a disloyal, disrespectful and demanding generation who have never learned to wait or really work hard for anything. Born between the early 1980’s and the late 1990’s Generation Y has certainly caused a stir in recent years. Parents, teachers and business owners alike face the challenge of understanding and engaging a generation who have essentially grown up in a different world. In this ground-breaking bestseller, you will learn how the era into which you are born has a profound effect on your perceptions and worldview. Building on this understanding, you will begin to see why Generation Y are so different and discover some powerful strategies for engaging them be it at home, in the classroom or at work. Get set for an entertaining, revealing and insightful look inside the minds of today’s young people.
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