A HERMENEUTICAL APPROACH TO UNDERSTANDING ENTREPRENEURIAL FAILURE by ProQuest

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        A HERMENEUTICAL APPROACH TO
    UNDERSTANDING ENTREPRENEURIAL FAILURE

               Brian McKenzie, California State University, East Bay
                        Mukesh Sud, Augustana College

                                             ABSTRACT

         This paper reports an investigation of entrepreneurial failure using hermeneutic analysis
of five entrepreneurship narratives. The data used in this study was collected between 2002 and
2005. The research focuses on entrepreneurial orientation and defines entrepreneurs as individuals
who can “see what is not there.” The researchers adopted “a deviation from the entrepreneurs’
desired expectations” as their working definition of entrepreneurial 
								
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