ARE ENTREPRENEURS OPTIMISTIC, REALISTIC, BOTH OR FUZZY? RELATIONSHIP BETWEEN ENTREPRENEURIAL TRAITS AND ENTREPRENEURIAL LEARNING by ProQuest

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This article presents a novel approach to measure entrepreneurial optimism and realism and their relationship to individual demographics, entrepreneurial characteristics, and learning reflections on new venture formation. Measures of optimism from psychology and a measure of realism developed by the authors were used to determine if entrepreneurs are optimistic and/or realistic, a majority are. Many entrepreneurs were both optimistic and realistic. Interesting tendencies were also identified between those characteristics and other entrepreneurial characteristics and behaviors. Most of the entrepreneurs would start again. Changes that entrepreneurs would make if they were going to start again tended to be in finance, marketing, seeking more counseling and training. [PUBLICATION ABSTRACT]

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    ARE ENTREPRENEURS OPTIMISTIC, REALISTIC,
     BOTH OR FUZZY? RELATIONSHIP BETWEEN
          ENTREPRENEURIAL TRAITS AND
           ENTREPRENEURIAL LEARNING
               Chyi-lyi (Kathleen) Liang, The University of Vermont
                Paul Dunn, The University of Louisiana at Monroe

                                           ABSTRACT

        This article presents a novel approach to measure entrepreneurial optimism and realism and
their relationship to individual demographics, entrepreneurial characteristics, and learning
reflections on new venture formation. Measures of optimism from psych
								
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