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LOOKING BEFORE LEAPING: THE EFFECT OF OWNER DECISIVENESS ON SMALL BUSINESS PERFORMANCE

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This study assesses the relationship between an owner's characteristic decisiveness and the performance of his or her business in a sample of small business owners who started new childcare ventures. Decisiveness was found to be positively related to performance. This finding was contrary to expectations of a negative relationship based on prior research related to the effects that the need for cognitive closure have on decision-making processes. One possible explanation for this unexpected result is that often a somewhat intuitive decision-making process is often adequate, particularly for the less complex venture. In such a case, the additional expenditure of time and other resources required to conduct a more normative logic-based decision-making process may result in fewer of these resources being available to the venture once operations have commenced. [PUBLICATION ABSTRACT]

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                 LOOKING BEFORE LEAPING:
            THE EFFECT OF OWNER DECISIVENESS
             ON SMALL BUSINESS PERFORMANCE
                    John Leaptrott, Georgia Southern University
                 J. Michael McDonald, Georgia Southern Un
								
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