Temperament: measurement and impact on consumer behavior by ProQuest

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This article translates from Polish a measurement tool of temperament (Strelau and Zadawzki, 1993) and validates it in a French context. Through comparisons with personality traits, it explores its impact on certain purchasing behaviors. The article demonstrates the link between energetic (temporal) traits and purchasing behaviors that require great efforts (long-lasting efforts), although personality is linked either not at all or only slightly to these behaviors. [PUBLICATION ABSTRACT]

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									                                                                                  Recherche et Applications en Marketing, vol. 23, n° 1/2008




                                                                                                      RESEARCH



      Temperament: measurement and impact on consumer behavior

                                                        Sonia Capelli
                                                       Assistant Professor
                                                      University of Grenoble
                                                    CERAG – UMR CNRS 5820
                                                  Grenoble School of Management
                                                         IAE of Grenoble


                                                  Agnès Helme-Guizon
                                       
								
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