The influence of presentation on the memorization of prices by primary school children

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					                                                                                        Recherche et Applications en Marketing, vol. 23, n° 1/2008




                   The influence of presentation on the memorization
                          of prices by primary school children

                                                           Coralie Damay
                                                            Assistant professor
                                                            ESC Group Rouen 1




ABSTRACT

    This paper shows, on the basis of an experiment, how concepts of numerical cognition help understand price memorization
by children as consumers. We analyzed the influence of two presentations, based respectively
				
DOCUMENT INFO
Description: This paper shows, on the basis of an experiment, how concepts of numerical cognition help understand price memorization by children as consumers. We analyzed the influence of two presentations, based respectively on associative memorization and on the number line, on various forms of price memorization, while controlling for individual differences in buying behavior. We show that recall and recognition are facilitated by a presentation based on the associative memorization, whereas knowledge of the relative position is supported by the number line format. [PUBLICATION ABSTRACT]
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