The influence of presentation on the memorization of prices by primary school children by ProQuest

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									                                                                                        Recherche et Applications en Marketing, vol. 23, n° 1/2008




                   The influence of presentation on the memorization
                          of prices by primary school children

                                                           Coralie Damay
                                                            Assistant professor
                                                            ESC Group Rouen 1




ABSTRACT

    This paper shows, on the basis of an experiment, how concepts of numerical cognition help understand price memorization
by children as consumers. We analyzed the influence of two presentations, based respectively
								
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