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Sales Force

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James W. Riley Jr. is founder, CEO and creative director for Red Letter Communications Inc. A self-described "generalist," Riley is the creative leader of Red Letter, and his credits range from copy and art direction on multimillion-dollar advertising campaigns to the production of hundreds of television commercials to the creation of a management workshop entitled "Solutions to the Five Most Common Mistakes in Local Market Advertising" for STIHL Inc.'s 8,000 retail dealers.

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