Trade promotion organizations (TPOs) have proven their worth over the last decade in the rapidly changing nature of world trade. A recent study found that TPOs have a strong and statistically significant impact on exports. After examining 104 TPOs around the world, the study estimated that, on average, each $1 spent on export promotion led to a $40 increase in exports. However, making a difference to export growth can be a challenging task for TPOs in some developing countries. TPOs are increasingly required to quantify their outcomes and to be held accountable for their results. If they are to achieve expansion of trade and reach new clients they need to be visible and well connected to the private sector. Moreover, TPOs should constantly look to benchmark themselves, internally and externally, against other similar organizations. Benchmarking internally provides a link between strategy and measured performance.
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