Any good business strategy starts with an assessment of the market, including the economic and political factors influencing demand, and the opportunities for sales in export markets. That is particularly important in the case of entrepreneurs in developing countries, for whom the need to go global is often a necessity from the outset. In order to keep the trading environment open, global companies must increasingly demonstrate the power of trade to improve lives, as well as create greater diversity within their own supply chains. What has been lacking so far is a diagnostic tool that would help both markets identify and remove the barriers to developing-world entrepreneurs participating in global supply chains. The tool global businesses apply to their sourcing is a supply chain map, which identifies the processes and costs associated with buying product in each individual market.
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