Turning to Google to Stand Out from the Crowd

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Description: Dan Farnan, Tip Temp's general manager and second-generation owner, says the CVS pharmacy chain found his company through a Google search last year and placed a $30,000 order for temperature sensors that it needed to install in 300 Massachusetts stores to comply with a state regulation. Farnan says other Tip Temp products set off alarms when they encounter freezing temperatures, water leaks or power losses at homes and offices.
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