VIEWS: 3 PAGES: 1 CATEGORY: Business & Economics POSTED ON: 5/22/2010
BOOK REVIEW Famous Amos Meets the Web Two local authors deliver advice to business readers on how to get customers coming back for more IN TWO NEW BOOKS on marketing, New Jersey entrepreneurs Larry Bailin and Christopher Rosica provide a collection of tips for attracting and retaining customers. Rosica, CEO of Rosica Public Relations in Paramus and owner of Noble Press, culls anecdotes from the careers of notable businessmen such as Jerry Baldwin, co-founder of Starbucks Corp.; Jeff Taylor, founder of online job site Monster.com; and Wally "Famous" Amos of Famous Amos Cookies.
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