VIEWS: 2 PAGES: 1 CATEGORY: Business & Economics POSTED ON: 5/22/2010
"Linking up with a well-known sports team can help draw attention to a company like QuickChek," said Julie Ruth, an associate marketing professor at Rutgers School of Business-Camden. Even if the team falters, the association won't hurt QuickChek, Ruth added.
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"QuickChek Goes To the Devils"Please download to view full document