According to Klein's analysis, campaigning for better representation of marginalized groups was very appealing to sectors of the advertising industry, while a recognition of diversity was easily transformed into a form of niche marketing, a point of view that Self echoes in a discussion of his novel: "Being gay is a lifestyle option. . . , Capitalism's won" (qtd. in Yeh). It makes our experience of reality impossible to share; we move, once again, from members of a common society, to individual consumers of individual story-portions, (xv) According to the French thinker Bernard Stiegler, the distress of the individual which results from this state of affairs may translate itself into neuroses, obsessional behavior, rationalizing logorrhea, or even collective suicide-all of which are glaringly in evidence in contemporary theatre and fiction.
The Aesthetics of Post-Real
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