* The first and most important principle to abide by is KEEP IT SIMPLE. At any trade show you will see the large manufacturers flaunting their thoroughly modern, colorful multi-booth displays, and undoubtedly be impressed. While this type of flashy setup is appropriate for a Fortune 500 company, it is not what you need to generate leads for your business. Get a standard sized booth (typically 10' x 10') and this will be plenty of space to present your goods or services in a positive light.
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