There is a major problem with academic research and much of it is indeed of limited use to practicing managers. However, some careful analysis of the causes is required before arriving at a solution: research based solely on business practice can be "irrelevantly practical" with its own set of problems -- limited and questionable general applicability, ignoring the search for underlying mechanisms and a lack of scientific rigor. Academic research in an applied field such as business should be applied. It should stem from fieldwork and be tested in the held. Its impact should be measured less by the number of citations in academic journals and more by the impact it has on practice. The relative impact of primary and secondary factors needs to be carefully rethought. Treat the complexity of today's business environment with the seriousness it deserves. And this requires serious, boundary-spanning research that draws from and impacts on business practice.