Doing well by doing good by ProQuest

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Politics, they say, is the art of the possible. But sometimes one wonders whether Europe's politicians have ever heard this aphorism. Different sets of ministers have different priorities related to their own portfolios and very often these priorities seem to be in potential conflict with each other. Thus it was that in the early years of this millennium the European Union decided that it wanted to halt -- and then reverse -- the loss of biodiversity by 2010 while at the same time making Europe the most entrepreneurial and innovative region in the world. One recent EU project -- Probioprise -- brought together business and environment experts from the networks of the EFMD, Fauna and Flora International, and the European Bureau for Conservation and Development to explore the extent to which European small and medium-sized enterprises (SMEs) could help deliver the Gothenburg and Lisbon promises simultaneously. Probioprise identified examples of both regulations and incentives being used to pursue policy in many environmental areas.

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