Is the competition really taking a customer file and fixing it for free? I think too many printers rely too much on customers for their marketing information about their competition. "My printer didn't charge me for that service" might really mean "My printer didn't list that additional charge on the invoice." I find many printers try to hide the cost of fixing files in preflight and plate charges. Most customers are just looking at the total cost on the invoice.
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"Meet Customers' Expectations: Raise Your Prices!"Please download to view full document