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TrendSpotting: Integrated Marketing, Part 1: How it Can Help Your Business by ProQuest

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To fully utilize integrated marketing, you need to invest in the full-court press that involves every aspect of your company's image, profile, and mission statement. It's not enough to say things like: "The customer is always right," or "We underpromise and over-deliver." The phrase "add value" has significance to this new generation of customers who will probably locate your company through Internet search engine optimization (SEO).

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