The leasing and finance industry is facing many pressing challenges, not the least of which is the identification, attraction, acquisition, and retention of staff. A study examines the ways to identify new talent for the industry in general and more specifically the reader's company, along with methods to secure talented professionals and then keep them productive and committed once they are on board. Effective methods of identifying talent include networking, employees recommendations, career days at college and university campuses, and professional search firms. If the leasing company makes a decision to imagine better alternatives and if those people responsible for the recruiting process exercise their imagination, the quality of staff will improve and the new talent will help uncover product and marketing opportunities. Effective recruiting is all about the people. The companies that do a superior job of attracting, rewarding, and retaining talented employees will enjoy increased profits, greater morale, and a more cohesive and productive team.