VIEWS: 39 PAGES: 1 CATEGORY: Business & Economics POSTED ON: 5/22/2010
Healthcare is big business, and pharmaceutical industry performance and the excitement created by waves of biotech investment should get proper notice. But this focus on Wall Street has had a growing effect of linking profitability with greed, while creating an information vacuum in other sectors of the media. The fight to differentiate products and gain market share has helped to fuel antipathy toward the pharmaceutical industry. DTC has made household names of a number of brands, but has not enhanced public trust.
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