In an interview, Kenny Gilbert, director of Technology Services at Silicon Image, talked about High Definition Multimedia Interface (HDMI). He said that Silicon Image is the core of their business. It builds chips but it looks at itself as an innovative tech company trying to change electronics. HDMI was a standard created through a consortium of large manufacturers for next-generation high-definition interface specs for consumer products. An Oracle iStore storefront was created which both the customer and the administrators could access. Customers are now able to set up inventory of their products; manage orders; complete, submit, and maintain service contracts; and generate royalty invoices. All of these functions are also optimized through workflow email notifications.