Think of the two most different people in your organization, the ones whose personalities are like night and day. Chances are, one of these is a salesperson, and the other's a technologist. It's a fairly established fact that, like neighborhood gangs in an S.E. Hinton novel, the Slicks and the Propeller-Heads keep pretty much to their own turf and socialize amongst themselves. The place where sales/tech conflicts play out is usually the company's infrastructure. Salespeople demand new applications or functions that the technologists can't deliver, or the Slicks abuse and ignore the tech they already have, infuriating the Propeller-Heads. Each group complains to management, who promptly tells them to sort it out amongst themselves. Some would argue that software-as-a-service (SaaS) circumvents the Slicks/Propeller-Heads struggle. Indeed, the reduced impact on technical infrastructure and personnel has been among the chief selling points for SaaS.